B2B marketing is different. Long sales cycles, complex buying committees, and the constant pressure to generate qualified pipeline. Get senior CMO leadership built for B2B.
Book a Free Strategy CallA fractional CMO for B2B companies focuses on the unique dynamics of business-to-business marketing: long sales cycles, multi-stakeholder buying processes, account-based marketing, and the critical alignment between marketing and sales. Mark Gabrielli specializes in B2B demand generation, pipeline development, and go-to-market strategy for companies selling to other businesses.
B2B buying decisions involve multiple stakeholders, take months to close, and require a fundamentally different marketing approach than consumer brands. Content has to educate, not just attract. Campaigns have to reach multiple personas across the buying committee. Sales and marketing alignment isn't optional - it's the difference between pipeline and noise.
Demand Generation: Building the full-funnel demand engine that fills sales pipeline consistently - not one-off campaigns.
Account-Based Marketing (ABM): Targeting high-value accounts with coordinated marketing and sales plays that accelerate deal cycles.
Content and Thought Leadership: Educational content that builds trust with buyers who are researching solutions for 6-12 months before they're ready to talk.
Sales and Marketing Alignment: Fixing the handoff, defining MQL and SQL standards, and building the shared reporting that keeps both teams accountable.
Category Positioning: Helping B2B companies define their market position and messaging so they stand out in a crowded field.
SaaS, fintech, healthcare IT, professional services, manufacturing, logistics, cybersecurity, legal tech, HR tech, and enterprise software. Deep experience with both transactional B2B (shorter sales cycles, higher volume) and enterprise B2B (longer cycles, larger deal sizes, more stakeholders).
Book a free 30-minute call and let's see if we're the right fit for your business.
Book a Free Strategy Call