Real outcomes. Named industries, anonymized companies. These are the results of fractional CMO engagements led by Mark Gabrielli across 25+ companies.
$4M ARR HR tech company with $80K/month in paid media spend and a 6:1 CAC that was burning runway. The marketing team of 2 was running campaigns but had no attribution model, no ICP definition, and no alignment with the 6-person sales team on what a qualified lead looked like.
Conducted a full marketing audit in week one. Identified three structural errors in paid account setup eating 40% of budget. Rebuilt ICP framework with sales team. Implemented lead scoring. Rebuilt paid targeting around 3 validated personas. Launched content sequences aligned to each persona's buying stage.
CAC dropped from 6:1 to 2.8:1 in 60 days. Pipeline grew 2.8x by month 4. The engagement paid for itself in month one. Company raised a $12M Series B 6 months after the engagement ended.
Post-Series A healthcare SaaS company in the revenue cycle management space. Regulatory constraints made standard digital marketing approaches either non-compliant or ineffective. The company had no marketing function - the CEO was handling outreach personally while managing 40 employees.
Built the marketing function from zero. Hired and onboarded a marketing coordinator. Built a compliant content strategy targeting CFOs and revenue cycle directors. Created a conference strategy around HFMA and MGMA events. Launched a LinkedIn outbound sequence targeting 3 buyer personas. Implemented HubSpot and full attribution reporting.
Demo volume quadrupled in 6 months. CPL dropped 52%. Added $2.1M in new ARR over 12 months. The marketing function now runs independently with a team of 3.
$18M industrial equipment manufacturer with zero digital marketing presence. 100% of sales came from trade shows and referrals. Tradeshow costs were rising, referral volume was declining, and the owner wanted to build a repeatable pipeline that didn't depend on events.
Built a digital GTM strategy targeting procurement directors and operations managers at manufacturing facilities in 6 target verticals. Launched LinkedIn outbound, rebuilt the website for conversion, created technical content targeting long-tail industrial search terms, and implemented a referral program to systematize word-of-mouth.
Built $3.8M in pipeline over 6 months with 14 new accounts - entirely from digital and systematic referral channels. The company reduced tradeshow spend by 60% while maintaining growth.
Pre-Series A fintech company with strong product-market fit signals but no go-to-market motion. The founding team was technical, the messaging was feature-focused rather than outcome-focused, and investor conversations were stalling because there was no clear demand generation story.
90-day sprint engagement. Rebuilt positioning and messaging around buyer outcomes. Defined 3 ICP segments with distinct pain profiles. Built an outbound sequence for each. Launched a content engine targeting CFO and treasury manager search terms. Implemented basic attribution in HubSpot.
$900K in qualified pipeline built in 90 days. The demand generation narrative became a core part of the Series A pitch deck. The company closed a $6M Series A 4 months after the engagement ended.
Every engagement starts with a free 30-minute diagnostic. No pitch, no deck. Just an honest read on where your marketing is breaking down and what it would take to fix it.