Scale your go-to-market from validated to high-velocity. Multi-channel demand generation, ABM programs for enterprise accounts, and the marketing infrastructure for Series C. A fractional CMO with Series B-specific experience bridges the gap between where your marketing is and where it needs to be to justify the next raise.
The marketing challenges at Series B are distinct from seed-stage challenges (product-market fit validation) and Series C+ challenges (scaling a proven engine). Series B is the proving-ground stage: you have enough traction to validate the hypothesis, but the go-to-market engine is not yet predictable or scalable. That is exactly the problem a fractional CMO is built to solve.
The fractional model is especially well-suited to Series B because the stage does not yet justify the $300K-$500K fully-loaded cost of a permanent CMO hire - but it absolutely requires CMO-level judgment on the decisions that determine whether the next round closes.
Series B companies that found product-market fit with one channel need to expand - but channel expansion done wrong just burns cash. We sequence the expansion strategically.
Moving upmarket from SMB to mid-market or enterprise requires a different ICP, different content, and different demand gen tactics. ABM becomes essential. We build the enterprise motion.
Series B means your first 5-10 marketing hires. Who comes first, what structure works, and how do you avoid building a team that is misaligned with the stage you are in?
Series C investors want to see a marketing function that scales predictably. We build the metrics, attribution, and programmatic demand gen that tells a compelling Series C story.
| Tier | Hours/Week | Monthly Cost | Best For |
|---|---|---|---|
| Strategic Advisory | 3-5 | $3,500-$6,000 | Strategy guidance, CEO coaching on marketing |
| Fractional CMO | 8-12 | $7,000-$12,000 | Full marketing leadership function |
| Embedded CMO | 15-20 | $12,000-$20,000 | Heavy execution + team building phase |
When the marketing team exceeds 5-6 people and requires full-time management, when the board specifically requires a full-time CMO for a financing round, or when the revenue scale ($15M+ ARR) justifies the $350K+ fully-loaded cost. The fractional CMO will help identify the right transition point and hire/onboard the permanent replacement.
Lead with pipeline outcomes, not the title structure. If marketing is producing predictable pipeline with a clear attribution model, investors care about the results - not whether the CMO is full-time. Bring the fractional CMO to investor conversations directly. A credible executive with a documented track record addressing investor questions is more compelling than a title on an org chart.
Book a 30-minute call to assess your current Series B marketing situation and identify what needs to change to make the pipeline story compelling.
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