Platform Experts

By Mark Gabrielli · Fractional CMO & COO · Last updated: May 2026

One Fractional CMO Who Knows the Platforms Your Business Actually Runs On

Most experts know one tool. Revenue lives across all of them: your store, your email and CRM, your ads, and your analytics working as one system. I run that system as your fractional CMO, and I build the owned version of it inside your company so growth compounds into equity instead of vendor invoices. Pick your platform below, or start with a plan.

Get a Growth Plan How Fractional Works

$50M+Revenue Generated

19+Ventures Built

OwnedYou Keep the IP

Full StackStore to Ads to Data

Quick Answer

A platform expert configures one tool. A fractional CMO runs the whole stack as one revenue system and builds the owned version your business keeps. Below are the platforms I specialize in, from commerce to email and CRM to analytics. If you run any of them and growth is stuck, that is a strategy problem I solve.

Commerce platforms

The storefront is where conversion happens, but the store does not scale on design. It scales on conversion rate, retention, paid efficiency, and clean data working together.

Email, SMS, and automation

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Retention is the highest-return lever in the whole stack. Owning your first-party data and the flows that use it turns customers into a compounding asset.

CRM and enterprise

For B2B and larger businesses, the tool is not the problem. Strategy, clean data, and process design are what turn a CRM into pipeline instead of overhead.

Advertising and analytics

Acquisition and measurement are two halves of the same job. Paid channels only pay off when the data underneath them tells the truth, so I run them together instead of as separate line items.

By where you are

If you would rather start from your business model than a single tool, these are built for that.

Shopify experts by city

I work remotely with ecommerce founders across the country. These pages speak to what scaling a Shopify store looks like in each market.

Hire, compare, and cost

Ready to move, or comparing your options? These go straight to the decision.

The Bottom Line

Rent a specialist for a task. Bring in a fractional CMO when you want one person to own the number across the whole stack, and build the systems your business keeps.

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