What separates an average fractional CMO engagement from a transformational one - the criteria every company should use when selecting a fractional CMO.
Book a Free Strategy CallThe most important criteria for selecting a fractional CMO: relevant industry and stage experience, clear accountability for revenue outcomes (not just activity), transparent client load (3-5 clients max for genuine availability), and verifiable references from companies like yours. Mark Gabrielli works with a maximum of 4 clients simultaneously to ensure genuine availability and impact.
| Generic Fractional CMO Platforms | Mark Gabrielli (Dedicated Fractional CMO) | |
|---|---|---|
| Client Load | Platform CMOs: 8-15 clients | Maximum 4 clients for genuine availability |
| Industry Fit | Generalist across all industries | Deep B2B, SaaS, healthcare, fintech focus |
| Accountability | Activity-based reporting | Revenue and outcome accountability |
| References | Platform reviews | Direct CEO references from similar companies |
| Engagement Depth | Weekly call + async | Embedded in team, leadership meetings |
| Experience | Varies widely | 15+ years executive leadership |
| Exit Terms | Varies, often locked in | 30-day mutual exit clause |
When you need genuine executive availability, deep industry expertise, and a CMO who limits their client base to deliver real impact - not platform throughput.
When you need to compare multiple fractional CMO options before committing, or when your needs are very general and any experienced senior marketer can help.
Book a free 30-minute call. No pitch - just an honest conversation about your marketing situation.
Book a Free Strategy Call