Hire a Chief Marketing Officer on a fractional basis. Mark Gabrielli brings full CMO-level expertise to your company without the full-time executive cost.
Book a Free Strategy CallYou can hire a Chief Marketing Officer (CMO) on a fractional basis - working part-time across your marketing function at $7,500-$15,000/month instead of $200,000-$350,000/year for a full-time hire. Mark Gabrielli is available as a fractional Chief Marketing Officer for companies generating $1M-$100M in revenue who need executive-level marketing leadership without the overhead of a full-time C-suite hire.
A Chief Marketing Officer for hire - also called a fractional CMO or part-time CMO - is a senior marketing executive who works with your company on a retainer basis. They own your marketing function: strategy, team leadership, budget allocation, and accountability for marketing's contribution to revenue. The only difference from a full-time CMO is the hours - typically 10-20 per week vs 40+ - and the cost, which is dramatically lower.
Strategic marketing leadership: positioning, go-to-market strategy, channel selection, and 12-month roadmap. Team leadership: your marketing team has a senior leader who sets direction, runs the weekly meeting, and makes the hard calls. Budget ownership: the CMO allocates and optimizes your marketing spend. Executive presence: the CMO represents marketing at the leadership team level and to the board. Recruiting and hiring: when you're ready to build the team, the CMO leads hiring decisions.
Companies in these situations get the most value from a fractional CMO hire: Revenue between $2M and $50M with inconsistent marketing results. CEO or founder currently making marketing decisions and ready to hand it off. Preparing for a fundraise, product launch, or market expansion that requires senior marketing strategy. Have a marketing team but no senior leader to direct them. Ready to build the marketing function but not ready for a full-time C-suite salary commitment.
The process is simpler than a full-time executive search: define your marketing challenge and goals (not a formal job description), establish a realistic budget ($7,500-$15,000/month), evaluate 2-3 fractional CMO candidates on industry fit and track record, speak directly with references from their current and past clients, and start with a 90-day engagement with clear deliverables before committing to a longer retainer.
Book a free 30-minute call. Let's figure out what your marketing needs and whether we're the right fit.
Book Your Free Strategy CallResults measured in pipeline generated, CAC reduced, and revenue compounded -- not reports delivered or hours billed.
"Hiring a CMO on a traditional search takes four to six months. We did not have four to six months -- we had a growth target and a board expecting results. The CMO-for-hire model got us senior marketing leadership in two weeks. By the time a traditional search would have finished, we had already generated $1.8M in qualified pipeline.",
"We hired a CMO through a traditional search three years ago and spent $340,000 in first-year compensation for someone who needed 90 days to get up to speed. The second time we needed CMO-level leadership, we used the fractional hire model at one-third of the cost and had someone producing on day one. There is no comparison.",
"The value of a CMO for hire is not just the cost savings -- it is the caliber. When you hire fractionally, you access CMOs who have done this exact job at five or ten other companies at your stage. A full-time hire at your budget may never have been a CMO before. The experience delta is enormous.",
Every MarkCMO engagement is structured to protect you. You stay because the results are compounding -- not because you are locked in. Cancel any time. No fees, no questions.
Hiring a Chief Marketing Officer -- fractional or full-time -- is one of the highest-stakes commercial decisions a B2B company makes. The CMO's judgment shapes every commercial investment, every channel selection, every content decision, and every reporting structure the marketing function produces. Getting the evaluation right means filtering on commercial outcomes, not on marketing credentials. A CMO with a 15-year career at a large agency and a portfolio of brand campaigns is not the right CMO for a $12M B2B SaaS company that needs pipeline, attribution, and demand generation infrastructure. The evaluation must start with the commercial problem, not the candidate pool.
The most reliable evaluation methodology for a Chief Marketing Officer for hire is a structured commercial diagnostic conversation. In 60 minutes, ask the candidate to: (1) identify the most likely commercial bottleneck at your company based on what they know so far, (2) describe the first five data points they would want to see to validate that hypothesis, (3) walk through the attribution model they would build in the first 30 days, and (4) state the pipeline number they would commit to in the first 90 days. The quality of the responses to these four questions predicts the quality of the engagement more accurately than any amount of resume review or reference checking.
The difference between a B-tier and an A-tier Chief Marketing Officer for hire is commercial accountability. The B-tier CMO describes what they will do -- the campaigns they will run, the content they will produce, the team they will build. The A-tier CMO describes what they will produce -- the pipeline number, the CAC ceiling by channel, the attribution model that will measure it, and the quarterly commercial milestone that will tell you at 90 days whether the engagement is on track. This distinction separates activity-oriented marketing leadership from outcome-oriented commercial leadership.
What does a fractional CMO do for companies in this market?
A fractional CMO acts as your Chief Marketing Officer on a part-time basis -- typically 2-3 days per week -- with full executive accountability for strategy, team leadership, budget, and revenue outcomes. They own your entire marketing function and are accountable for pipeline generation and revenue attribution, not just deliverables.
How quickly will I see results?
Most engagements produce measurable outputs within 30 days: a GTM strategy, ICP definition, messaging architecture, and demand generation plan. Pipeline movement typically appears in 60-90 days as campaigns launch. Long-term compounding results build over 6-12 months.
Is there a long-term contract required?
No. Every MarkCMO engagement is month-to-month. There are no long-term contracts, no cancellation fees, and no lock-in. You stay because the results justify it. We offer a free GTM diagnostic before you commit to any paid engagement.
Do I have to sign a long-term contract?
No. Every MarkCMO engagement is month-to-month. There are no long-term contracts, no cancellation fees, and no lock-in clauses. You stay because the results justify it -- not because you are contractually obligated. We offer a free GTM diagnostic before you commit to any paid engagement so you can validate fit before spending a dollar.
How does the engagement start?
Step one is a free 30-minute GTM diagnostic call. We review your current situation, revenue goals, team structure, and the biggest gap between where you are and where you need to be. If there is a clear fit, we outline a 30-60-90 day plan and agree on scope. Most engagements are live within 5-7 business days of the diagnostic call.
Book a free GTM diagnostic call. No pitch. No pressure. We review your current situation, identify the single biggest gap in your marketing, and give you a clear path forward -- whether you hire us or not.
4.9★ rated • 193 client reviews • No long-term contracts • Month-to-month
30 minutes with Mark Gabrielli. No pitch. A direct read on your biggest marketing gaps and what moves revenue fastest. Responds personally within 24 hours.
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Mark will personally follow up within 24 hours.
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