Most companies between $3M and $50M in revenue have the same marketing problem: they have marketing activity but not marketing leadership. There are campaigns running, content being produced, and maybe an agency managing paid channels, but no one is accountable for pipeline, no one owns the ICP, and no one is sitting in the leadership team making sure marketing is aligned to revenue. Marketing leadership consulting changes that.
Marketing leadership is the function of setting marketing strategy, building and managing a marketing team, and owning accountability for the revenue and pipeline outcomes that marketing produces -- distinct from marketing management (overseeing campaign execution) and marketing execution (producing content, ads, and campaigns). For growth-stage B2B companies, marketing leadership is the most underfunded capability: most companies hire marketing executors before they have a marketing leader, resulting in high activity, low strategy, and a marketing function that cannot connect its output to pipeline and revenue.
A marketing consultant delivers recommendations and reports. A fractional CMO delivers results and owns them. The distinction is accountability: a fractional CMO is a member of your leadership team, sits in your operating meetings, is measured on pipeline and revenue, and is responsible for the people and budget in the marketing function. A consultant gives advice and leaves. A fractional CMO builds the capability and is accountable for what it produces.
Not sure a fractional CMO is the right move?
Take the 60-second fit check →Free, no obligation. If it's a fit, you'll pick a time to talk with Mark directly.An interim CMO is a full-time or near-full-time marketing leader who serves in the CMO role during a transition, typically while you're conducting a permanent CMO search, recovering from a marketing leadership departure, or navigating a major business transition like a rebrand, merger, or new market entry. An interim CMO vs. a fractional CMO is primarily a question of time commitment and duration: interim is higher commitment for a defined transition period; fractional is ongoing, part-time, and designed for companies that don't need or can't justify a full-time hire.
Companies that need marketing leadership consulting typically share one or more of these characteristics: revenue growth has stalled despite marketing spend, the CEO or sales leader is effectively serving as the head of marketing, the company has tried agencies and freelancers but can't get consistent pipeline results, investors or board members have flagged marketing as a gap, or the company is preparing for a fundraise, M&A process, or new market entry that requires credible marketing leadership. If any of these sound familiar, the answer is marketing leadership, not more marketing execution.
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C-suite marketing leadership without the C-suite cost. Starting at $8K/month.
Record a short video and pitch me your business. If it makes sense, I help you scale 1-on-1, a $10-20K/mo value, for free.
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