Fractional CMO • Brookhaven, GA
Hire Mark Gabrielli as your Fractional CMO in Brookhaven. Senior marketing leadership for Brookhaven businesses in healthcare, professional services, SaaS - without the full-time cost.
A fractional CMO is a part-time Chief Marketing Officer who provides full executive-level marketing leadership -- go-to-market strategy, demand generation, team management, and pipeline accountability -- on a monthly retainer at $8,000 to $20,000 per month rather than a $280,000 to $450,000 full-time hire. For growth-stage B2B companies at $1M to $20M in revenue, the fractional CMO model delivers the same strategic output as a full-time CMO with no equity dilution, no benefits overhead, and a first-results timeline of 30 days.
Brookhaven is DeKalb County's largest city and one of Georgia's newest, incorporated in 2012, and it has spent the years since turning from a bedroom community into a genuine employment center. Children's Healthcare of Atlanta built its new hospital campus near North Druid Hills and I-85 here, a project valued at roughly 1.5 billion dollars that added thousands of jobs, while Emory University's Executive Park has become a hub for orthopedics, sports medicine, and clinical care, including the Emory Sports Medicine Complex that doubles as the Atlanta Hawks practice facility. Add corporate employers such as Rooms To Go, engineering firm Burns and McDonnell, and technology names like The Weather Company, and the case for senior marketing leadership among Brookhaven's growth stage companies has never been stronger.
A fractional CMO gives a Brookhaven company between 1 million and 20 million dollars in revenue the full strategic stack, go to market strategy, ICP definition, positioning, demand generation, and pipeline systems, at 8,000 to 20,000 dollars a month rather than the 250,000 to 450,000 dollar all in cost of a full time hire. In a market this close to Atlanta's deep talent and agency pool, and this competitive for attention, that redirected budget goes into the media, content, and sales enablement that compound instead of into fixed overhead the company cannot yet justify.
Ready to stop guessing on marketing?
Get your free game plan →Free, no obligation. If it's a fit, you'll pick a time to talk with Mark directly.A MarkCMO engagement is a working operator embedded in the business, owning marketing, managing your team and agencies, and accountable to the same pipeline and revenue targets a full time CMO would carry, built around how Brookhaven's buyers actually purchase.
Brookhaven's economy concentrates in three areas that each require a different marketing motion: healthcare, professional and technical services, and consumer brands. Healthcare is the dominant force. The nearly complete Children's Healthcare of Atlanta campus and Emory's growing Executive Park have made the city a center of medical employment, and the vendors, staffing firms, and specialty practices around them market inside strict rules. Google treats medical content as Your Money or Your Life, so claims need citations, named clinical reviewers, and real expertise signals, and growth comes from referral networks, reputation, and local search rather than broad advertising.
Professional and technical services form the second pillar. Firms echoing employers like Burns and McDonnell in engineering and The Weather Company in technology sell through long, considered cycles to informed buyers, so the winning program is account based: capability content, case studies, and targeted outreach that build credibility over months. Insight Global and similar staffing and services firms in the surrounding Central Perimeter district compete for the same corporate accounts, which raises the bar on positioning and proof.
The consumer and hospitality layer is real too. Rooms To Go anchors a retail and consumer presence, the Emory Sports Medicine Complex and Atlanta Hawks partnership give the city a sports and hospitality dimension, and the walkable Dresden Drive district plus the international Buford Highway corridor and Oglethorpe University keep a steady base of restaurants, service businesses, and local brands. Those operators live on reputation, local discovery, and lifecycle marketing. A fractional CMO who has run all of these motions sequences them correctly instead of forcing one template onto a varied economy.
Brookhaven sits at the edge of Central Perimeter, one of the largest office markets in the Southeast at more than 29 million square feet, and immediately northeast of Atlanta. That location gives local companies access to enormous talent and agency depth, but it also means they compete for attention against firms selling to the same corporate and consumer buyers across the metro. The companies that pull ahead tend to be the ones that commit early to a focused, sector fit marketing engine rather than spreading a generalist budget thin across channels.
Buyer behavior here rewards credibility and patience. A hospital selecting a vendor, an enterprise choosing an engineering or technology partner, and a consumer choosing a brand all move through referrals, reputation, and documented results, often over long cycles in the B2B categories. That environment favors marketing built on proof and account based discipline, and it punishes campaigns optimized for vanity metrics. A fractional CMO who reports on pipeline and marketing sourced revenue fits the way Brookhaven actually buys.
Pricing matches national ranges because most engagements are remote first: 8,000 to 20,000 dollars per month for a retained fractional engagement, versus 250,000 to 450,000 dollars all in for a full time CMO. MarkCMO bundles fractional leadership with WETYR operator execution at 8,000 to 15,000 dollars per month for growth stage Brookhaven companies.
Rarely. Talent is national and most fractional CMOs work remote first with periodic on site visits. For healthcare, professional services, and consumer firms, sector fluency matters more than a Brookhaven address, though familiarity with the Central Perimeter and Atlanta metro landscape helps.
Healthcare vendors and practices around Children's Healthcare of Atlanta and Emory, professional and technical services firms competing for enterprise accounts, and consumer and retail brands gain the most from a sector fit engine that respects their distinct buying dynamics.
Strategy and quick wins land in the first 30 days, measurable pipeline shift usually appears by month 3, and compounding growth follows by months 9 to 12, whether the company sells into healthcare, technical services, or the consumer market.
Referral, reputation, and compliant content programs for medical vendors and specialty practices around Children's Healthcare of Atlanta and Emory's Brookhaven Executive Park.
See work →Account based demand generation for engineering, technology, and B2B services firms competing for enterprise accounts across Central Perimeter.
See work →Positioning, lifecycle marketing, and performance media for consumer brands in the mold of Brookhaven anchor Rooms To Go.
See work →Reputation and local discovery systems for Dresden Drive district operators and businesses near the Emory Sports Medicine Complex and Atlanta Hawks facility.
See work →Learn more about hiring a fractional CMO
| Option | Monthly Cost | Strategic Leadership | Execution | Accountability | Time to Results |
|---|---|---|---|---|---|
| Fractional CMO (MarkCMO) | $8K -- $20K/mo | ✅ Full C-suite | ✅ Manages team & agencies | ✅ Revenue KPIs | ✅ 30-60 days |
| Full-Time CMO | $23K -- $42K/mo + equity | ✅ Full C-suite | ✅ Full ownership | ✅ Revenue KPIs | ❌ 6-12 month ramp |
| Marketing Agency | $8K -- $25K/mo | ❌ Tactical only | ✅ Campaign execution | ❌ Deliverable-based | 🟡 60-90 days |
| Marketing Consultant | $5K -- $20K/project | 🟡 Strategy only | ❌ No execution | ❌ Deliverable-based | ❌ You execute |
| VP of Marketing Hire | $15K -- $22K/mo + equity | 🟡 Director-level | ✅ Partial ownership | 🟡 Partial KPIs | ❌ 3-6 month ramp |
Every MarkCMO engagement follows a structured 90-day framework designed to deliver measurable results fast while building the marketing system that compounds for years. There is no six-month discovery phase. No ramp time. You see results in the first 30 days.
Full marketing audit across all channels, spend, and assets. Customer interviews to define your real ICP and buying triggers. Competitive positioning workshop. A prioritized 90-day marketing roadmap with clear KPIs tied to pipeline and revenue -- not vanity metrics.
Launch or rebuild three core demand generation channels. Publish the first content assets targeting your ICP. Build email nurture sequences for every stage of the buyer journey. Configure CRM attribution so every lead has a source and every deal has a marketing touchpoint. Establish sales-marketing SLAs and weekly pipeline reviews.
Double down on the channels performing above benchmark. Kill what is not working and reinvest that budget. Introduce a fourth channel. Present the 12-month marketing roadmap with OKRs tied to pipeline velocity, CAC payback, and revenue growth. Deliver the board report that shows marketing as a revenue driver.
Every engagement includes weekly leadership check-ins, monthly board-ready reporting, and a marketing system designed to produce pipeline independently of ongoing fractional oversight -- because the goal is never dependency, it is transformation.
*Case study is representative of outcomes. Client details anonymized per NDA. Results vary by company size, market, and execution quality.
See more outcomes: Results & Case Studies
I never take an engagement unless I am confident I can return 3x the investment. That is not a pitch -- it is the only way I know how to operate.
Read all client testimonials →
Mark Gabrielli is a Fractional CMO and COO with 19+ ventures across 12 industries and $50M+ in revenue built. He is not a consultant who delivers a slide deck and disappears. He is a working operator -- the kind of senior marketing leader who sits in your weekly leadership meeting, manages your team, runs your agency relationships, and stays until the results are real, repeatable, and yours to keep.
Mark serves growth-stage B2B companies across Brookhaven and nationwide, with deep experience in the industries that define Brookhaven's economy. He holds a track record that includes companies in healthcare, SaaS, aerospace, manufacturing, fintech, logistics, and professional services -- from pre-revenue startups to $50M+ businesses preparing for exit or Series B raises.
Learn more: About Mark | Results and Case Studies | Fractional CMO Services | How to Measure Fractional CMO ROI
From first call to compounding results -- here is exactly what the engagement looks like.
Book a 30-minute strategy call at no cost. We audit your current marketing, revenue gaps, team structure, and the single biggest lever holding back your growth. You leave with a clear diagnosis before spending a dollar.
We deliver your full GTM strategy, ICP definition, competitive positioning, messaging architecture, and a 90-day demand generation plan. Every deliverable is board-presentable and execution-ready from day one.
Campaigns go live. We manage your marketing team, agencies, and freelancers with clear KPIs at every level. Outbound sequences launch. Pipeline starts building. You get weekly check-ins and monthly board-ready reports.
Systems compound. Revenue attribution is wired to real numbers. The marketing engine runs without you managing every detail. You stay because the results justify it -- not because you are locked in.
Results measured in pipeline generated, CAC reduced, and revenue compounded -- not reports delivered or hours billed.
"We hired our fractional CMO without ever meeting in person. Within 60 days we had pipeline attribution, a demand generation system, and $1.2M in qualified opportunities. Geography is irrelevant when the work is strategy, data analysis, and pipeline architecture -- all of which happen on screens and in dashboards. The results are what show up in the CRM.",
"The best fractional CMOs are not local -- they are experienced. Restricting your search to your metro area eliminates most of the operators who have built demand generation systems at companies your size and stage. We found the right person through a national search and the engagement has been transformational. CAC dropped 41% in 90 days.",
"Every week: a 60-minute strategy call with real numbers. Every month: a board-ready pipeline report. Every quarter: a commercial review that reallocates budget toward what is working and away from what is not. That cadence produces CMO-quality commercial leadership at a fraction of full-time cost -- and it works completely remotely.",
Every MarkCMO engagement is structured to protect you. You stay because the results are compounding -- not because you are locked in. Cancel any time. No fees, no questions.
No hidden scope. No surprise invoices. Every MarkCMO engagement includes the full fractional CMO capability stack from day one.
Full go-to-market strategy, ideal customer profile definition, competitive positioning, and messaging architecture tailored to your market.
Multi-channel pipeline engine -- SEO, content marketing, paid media, email nurture, and outbound -- built as compounding systems, not one-off campaigns.
C-suite management of your marketing team, agency partners, and freelancers with clear accountability and performance benchmarks at every level.
Weekly leadership check-ins, monthly board-ready pipeline reports, and revenue attribution dashboards that replace gut feeling with data.
CRM configuration, attribution modeling, marketing technology optimization, and performance dashboards wired directly to revenue KPIs.
No long-term contracts. No cancellation fees. Engage for as long as it drives results -- exit any time with zero friction.
Every MarkCMO engagement is structured to protect you. You stay because the results are compounding -- not because you are locked in.
Book a free 30-minute strategy call. No pitch deck. No sales pressure. An honest conversation about your Brookhaven market, your current marketing, and exactly what it would take to build pipeline this quarter.
Month-to-month. No contracts. First results in 30 days. Serving Brookhaven, Georgia, and nationwide.
30 minutes with Mark Gabrielli. No pitch. A direct read on your biggest marketing gaps and what moves revenue fastest. Responds personally within 24 hours.
60 seconds. Mark responds personally within 24 hours.
Mark will personally follow up within 24 hours.
Or reach him directly: [email protected] · +1 (321) 917-5738