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Executive Resume / 2026

Mark Louis
Gabrielli Jr.

Chief Marketing Officer // Growth Architect // Revenue Systems Builder

$10M+
Revenue Scaled
$5M+
Ad Spend Managed
40+
Team Members Led
2
M&A Exits
Quick Answer

Mark Louis Gabrielli Jr. is a fractional Chief Marketing Officer (CMO) and COO with 15+ years of executive marketing and operations leadership, founder of WETYR Corp and 36 digital ventures, specializing in B2B revenue growth, demand generation, and go-to-market strategy for companies with M-0M in revenue.

4.9★ 193 Reviews
90% Retention Rate
19+ Ventures Built
$50M+ Revenue Generated
30 Days to First Results
ORIGIN STORY!

Executive Summary

Revenue-focused Chief Marketing Officer with a track record of scaling companies from $5M to $10M+ through system-driven marketing architecture. Managed $5M+ in annual advertising budgets across Meta, Google, and emerging channels while building and leading cross-functional teams of 40+ across growth, creative, analytics, and automation. Directly involved in 2 successful company exits (buy-side and sell-side), aligning marketing performance with enterprise valuation drivers. Known for architecting AI-powered marketing systems and scalable infrastructure that reduce CAC, accelerate pipeline, and compound revenue - not just campaigns, but the operating systems behind them.

POWERS!

Core Competencies
Go-To-Market Strategy Demand Generation Revenue Operations Customer Acquisition & Lifecycle Brand Strategy & Positioning Performance Marketing AI-Driven Marketing Systems Marketing Automation Martech Stack Development Data Analytics & Attribution Conversion Rate Optimization Multi-Channel Growth M&A Marketing Integration Digital Transformation Team Leadership & Org Design Web Development & Site Building SEO & Technical SEO ABM & Buyer Intent Platforms
KAPOW!

Professional Experience
Chief Marketing Officer & Growth Advisor
2020 - Present
MarkCMO - Executive Marketing Consultancy
Fractional CMO practice serving PE-backed firms, high-growth startups, and enterprise organizations.
  • Scaled multiple client companies from $5M to $10M+ in annual revenue by architecting full-funnel GTM strategies across paid, organic, and partnership channels
  • Managed $5M+ in combined annual ad spend across Meta, Google, TikTok, and LinkedIn with consistent ROAS optimization and attribution modeling
  • Built and led cross-functional teams of 40+ spanning growth marketing, creative production, analytics, and marketing automation
  • Designed and deployed AI-driven marketing systems using Claude, ChatGPT, and custom automation pipelines that reduced CAC by 30%+ while increasing conversion rates
  • Served as strategic marketing advisor during 2 successful company exits, aligning marketing KPIs with valuation multiples for both buy-side and sell-side transactions
  • Engineered scalable marketing infrastructure including CRM architecture, lead scoring models, and automated nurture systems that compound pipeline velocity quarter over quarter
VP of Marketing & Growth
2017 - 2020
Multi-Vertical Operating Company
High-growth portfolio company spanning e-commerce, SaaS, and services verticals.
  • Drove 120% revenue growth over 3 years by redesigning the company's demand generation engine and implementing performance marketing at scale
  • Established the company's first RevOps function, unifying marketing, sales, and customer success data into a single attribution framework
  • Led brand repositioning initiative that increased qualified lead volume by 45% and improved sales cycle velocity by 22%
  • Recruited, trained, and scaled the marketing organization from 8 to 28 team members across 4 functional areas
  • Managed martech stack consolidation that reduced operational costs by $380K annually while improving campaign throughput
Director of Digital Marketing
2014 - 2017
Growth-Stage Technology Company
Series B technology company focused on B2B SaaS solutions.
  • Built the digital marketing function from the ground up, establishing paid media, SEO, content, and email as scalable acquisition channels
  • Launched and optimized multi-channel paid campaigns that generated 60%+ of the company's qualified pipeline
  • Implemented marketing automation platform (HubSpot) and designed lead scoring models that increased MQL-to-SQL conversion by 38%
  • Developed data-driven content strategy that grew organic traffic by 4x within 18 months
Marketing Strategist & Consultant
2011 - 2014
Independent Consulting Practice
Strategic marketing consultancy serving SMBs and mid-market companies.
  • Provided end-to-end marketing strategy and execution for 20+ clients across technology, professional services, and consumer verticals
  • Developed go-to-market playbooks that reduced client time-to-revenue by an average of 40%
  • Built repeatable frameworks for customer acquisition, retention, and brand positioning adopted across multiple engagements
BAM!

Revenue Impact
Cumulative Revenue Influenced
$50M+
Across all engagements
Avg. CAC Reduction
-32%
Via AI + automation systems
Avg. Revenue Growth
2.4x
Within 24-month engagements
Revenue Growth Trajectory
201120142017202020232026
POW!

M&A Deal Sheet
Sell-Side Exit

Growth-Stage Portfolio Company

RoleCMO / Marketing Lead
ContributionRevenue scaling & brand positioning
ImpactAligned marketing KPIs to valuation
ResultSuccessful exit at premium multiple
Buy-Side Integration

PE-Backed Acquisition Target

RoleMarketing Integration Advisor
ContributionDue diligence & post-merger GTM
ImpactUnified martech & team structures
ResultAccelerated post-acquisition growth
WHAM!

Case Studies
Revenue Scale
$5M to $10M+ Revenue Architecture
Designed and executed full-funnel GTM strategy combining paid media, organic growth, and strategic partnerships.
2x+Revenue Growth
Performance
$5M+ Ad Budget Optimization Engine
Managed multi-million dollar ad spend across Meta, Google, TikTok, and LinkedIn with AI-driven bidding strategies.
-32%CAC Reduction
M&A
Exit-Ready Marketing Organization
Aligned marketing performance metrics with enterprise valuation drivers for PE-backed exit.
2Successful Exits
ZAP!

Technology Stack
Frontend Development & Web
HTML5CSS3JavaScriptReactResponsive Web DesignMJMLLiquid (Shopify/ESP)Schema MarkupSitemap Markup
Backend & Data Infrastructure
APIs & WebhooksSQLGoogle Tag ManagerSegmentmParticleAmperityMulti-Touch AttributionData Layer Management
CMS & Web Platforms
WordPressWebflowShopifyMagentoContentful
CRM & Marketing Automation
Salesforce (Sales + Marketing Cloud)HubSpotZoho CRMMarketoPardotActiveCampaignMake (Integromat)Zapiern8n
Advertising Platforms
Google AdsMeta Ads ManagerTikTok AdsLinkedIn Campaign ManagerThe Trade DeskStackAdapt
Analytics & Attribution
Google Analytics (GA4)LookerTableauPower BIMixpanelAmplitudeHeapNorthbeamTriple Whale
Email, SMS & Lifecycle
KlaviyoBrazeIterableMailchimpZoho CampaignsBrevoConstant ContactPostscript (SMS)Attentive (SMS)
SEO & Content Optimization
SEMrushAhrefsScreaming FrogClearscopeBrightlocalWhitespark
A/B Testing & CRO
OptimizelyVWOConvert.comDynamic YieldMutinyAdobe Target
Social, Influencer & Partnerships
Sprout SocialLaterBufferHootsuiteGRINAspireIQCreatorIQImpactRefersionPartnerStack
Design & Creative
FigmaCanvaAdobe PhotoshopAdobe IllustratorPremiere ProAfter EffectsMiro
Communication & Project Management
SlackAsanaMondayTrelloNotionAirtableG SuiteMicrosoft 365ZoomLoom
AI, LLM & Next-Gen Tools
ChatGPTClaudeGemini (Google)JasperMidjourneyDALL-EDescriptCopy.aiWritesonicLumen5Perplexity
ABM, Intent & Data Enrichment
6senseDemandbaseClearbitZoomInfo
BOOM!

Selected Wins
01

Multi-Company Revenue Scale

Scaled multiple companies from $5M to $10M+ through architected growth systems, not one-off campaigns.

02

$5M+ Ad Budget Mastery

Managed seven-figure annual ad spend with consistent ROAS optimization across Meta, Google, and emerging channels.

03

40+ Person Team Leadership

Built and led cross-functional teams spanning growth, creative, analytics, and automation from the ground up.

04

2 Successful Company Exits

Key contributor to both buy-side and sell-side M&A transactions, aligning marketing with enterprise value drivers.

05

AI Marketing Infrastructure

Pioneered AI-driven marketing systems that reduced CAC by 30%+ while increasing conversion rates and pipeline velocity.

06

Scalable Marketing Architecture

Designed marketing operating systems that compound growth - CRM, automation, attribution, and funnel architecture.

Let's Build Something!

Scan to view portfolio, or reach out directly.

What You Get - Frequently Asked Questions

What does a fractional CMO do for companies in this market?

A fractional CMO acts as your Chief Marketing Officer on a part-time basis -- typically 2-3 days per week -- with full executive accountability for strategy, team leadership, budget, and revenue outcomes. They own your entire marketing function and are accountable for pipeline generation and revenue attribution, not just deliverables.

How quickly will I see results?

Most engagements produce measurable outputs within 30 days: a GTM strategy, ICP definition, messaging architecture, and demand generation plan. Pipeline movement typically appears in 60-90 days as campaigns launch. Long-term compounding results build over 6-12 months.

Is there a long-term contract required?

No. Every MarkCMO engagement is month-to-month. There are no long-term contracts, no cancellation fees, and no lock-in. You stay because the results justify it. We offer a free GTM diagnostic before you commit to any paid engagement.

Do I have to sign a long-term contract?

No. Every MarkCMO engagement is month-to-month. There are no long-term contracts, no cancellation fees, and no lock-in clauses. You stay because the results justify it -- not because you are contractually obligated. We offer a free GTM diagnostic before you commit to any paid engagement so you can validate fit before spending a dollar.

How does the engagement start?

Step one is a free 30-minute GTM diagnostic call. We review your current situation, revenue goals, team structure, and the biggest gap between where you are and where you need to be. If there is a clear fit, we outline a 30-60-90 day plan and agree on scope. Most engagements are live within 5-7 business days of the diagnostic call.

Free 30-Min Diagnostic

Ready to Build a Marketing Engine That Compounds?

Book a free GTM diagnostic call. No pitch. No pressure. We review your current situation, identify the single biggest gap in your marketing, and give you a clear path forward -- whether you hire us or not.

4.9★ rated • 193 client reviews • No long-term contracts • Month-to-month