Executive Resume // Drawing 001 // 2026
MARK LOUIS
GABRIELLI JR.
Chief Marketing Officer Growth Architect Revenue Systems Builder
NameMark Louis Gabrielli Jr.
TitleChief Marketing Officer
Drawing No.MLG-CMO-2026-001
RevisionREV. 04
Date2026-03-17
Scale1:1 (FULL SCALE)
ClassificationEXECUTIVE
Sheet1 of 1
Quick AnswerMark Louis Gabrielli Jr. is a fractional Chief Marketing Officer (CMO) and COO with 15+ years of executive marketing and operations leadership, founder of WETYR Corp and 36 digital ventures, specializing in B2B revenue growth, demand generation, and go-to-market strategy for companies with M-0M in revenue.
4.9★
193 Reviews
90%
Retention Rate
19+
Ventures Built
$50M+
Revenue Generated
30
Days to First Results
Annotation A-1
Revenue-focused Chief Marketing Officer with a track record of scaling companies from $5M to $10M+ through system-driven marketing architecture. Managed $5M+ in annual advertising budgets across Meta, Google, and emerging channels while building and leading cross-functional teams of 40+ across growth, creative, analytics, and automation. Directly involved in 2 successful company exits (buy-side and sell-side), aligning marketing performance with enterprise valuation drivers. Known for architecting AI-powered marketing systems and scalable infrastructure that reduce CAC, accelerate pipeline, and compound revenue - not just campaigns, but the operating systems behind them.
SEC 02
Core Competencies
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Go-To-Market Strategy
Demand Generation
Revenue Operations
Customer Acquisition & Lifecycle
Brand Strategy & Positioning
Performance Marketing
AI-Driven Marketing Systems
Marketing Automation
Martech Stack Development
Data Analytics & Attribution
Conversion Rate Optimization
Multi-Channel Growth
M&A Marketing Integration
Digital Transformation
Team Leadership & Org Design
Web Development & Site Building
SEO & Technical SEO
ABM & Buyer Intent Platforms
SEC 03
Professional Experience
Chief Marketing Officer & Growth Advisor
2020 - PRESENT
MarkCMO - Executive Marketing Consultancy
Fractional CMO practice serving PE-backed firms, high-growth startups, and enterprise organizations.
- Scaled multiple client companies from $5M to $10M+ in annual revenue by architecting full-funnel GTM strategies across paid, organic, and partnership channels
- Managed $5M+ in combined annual ad spend across Meta, Google, TikTok, and LinkedIn with consistent ROAS optimization and attribution modeling
- Built and led cross-functional teams of 40+ spanning growth marketing, creative production, analytics, and marketing automation
- Designed and deployed AI-driven marketing systems using Claude, ChatGPT, and custom automation pipelines that reduced CAC by 30%+ while increasing conversion rates
- Served as strategic marketing advisor during 2 successful company exits, aligning marketing KPIs with valuation multiples for both buy-side and sell-side transactions
- Engineered scalable marketing infrastructure including CRM architecture, lead scoring models, and automated nurture systems that compound pipeline velocity quarter over quarter
VP of Marketing & Growth
2017 - 2020
Multi-Vertical Operating Company
High-growth portfolio company spanning e-commerce, SaaS, and services verticals.
- Drove 120% revenue growth over 3 years by redesigning the company's demand generation engine and implementing performance marketing at scale
- Established the company's first RevOps function, unifying marketing, sales, and customer success data into a single attribution framework
- Led brand repositioning initiative that increased qualified lead volume by 45% and improved sales cycle velocity by 22%
- Recruited, trained, and scaled the marketing organization from 8 to 28 team members across 4 functional areas
- Managed martech stack consolidation that reduced operational costs by $380K annually while improving campaign throughput
Director of Digital Marketing
2014 - 2017
Growth-Stage Technology Company
Series B technology company focused on B2B SaaS solutions.
- Built the digital marketing function from the ground up, establishing paid media, SEO, content, and email as scalable acquisition channels
- Launched and optimized multi-channel paid campaigns that generated 60%+ of the company's qualified pipeline
- Implemented marketing automation platform (HubSpot) and designed lead scoring models that increased MQL-to-SQL conversion by 38%
- Developed data-driven content strategy that grew organic traffic by 4x within 18 months
Marketing Strategist & Consultant
2011 - 2014
Independent Consulting Practice
Strategic marketing consultancy serving SMBs and mid-market companies.
- Provided end-to-end marketing strategy and execution for 20+ clients across technology, professional services, and consumer verticals
- Developed go-to-market playbooks that reduced client time-to-revenue by an average of 40%
- Built repeatable frameworks for customer acquisition, retention, and brand positioning adopted across multiple engagements
Cumulative Revenue Influenced
$50M+
Across all engagements
Avg. CAC Reduction
-32%
Via AI + automation systems
Avg. Revenue Growth
2.4x
Within 24-month engagements
201120142017202020232026
Growth-Stage Portfolio Company
RoleCMO / Marketing Lead
ContributionRevenue scaling & brand positioning
ImpactAligned marketing KPIs to valuation
ResultSuccessful exit at premium multiple
PE-Backed Acquisition Target
RoleMarketing Integration Advisor
ContributionDue diligence & post-merger GTM
ImpactUnified martech & team structures
ResultAccelerated post-acquisition growth
Revenue Scale
$5M to $10M+ Revenue Architecture
Designed and executed full-funnel GTM strategy combining paid media, organic growth, and strategic partnerships.
2x+Revenue Growth
Performance
$5M+ Ad Budget Optimization Engine
Managed multi-million dollar ad spend across Meta, Google, TikTok, and LinkedIn with AI-driven bidding strategies.
-32%CAC Reduction
M&A
Exit-Ready Marketing Organization
Aligned marketing performance metrics with enterprise valuation drivers for PE-backed exit.
2Successful Exits
Bill of Materials // 109 Tools // 14 Categories
01 // Frontend Development & Web
FE-001HTML51
FE-002CSS31
FE-003JavaScript1
FE-004React1
FE-005Responsive Web Design1
FE-006MJML1
FE-007Liquid (Shopify/ESP)1
FE-008Schema Markup1
FE-009Sitemap Markup1
02 // Backend & Data Infrastructure
BE-001APIs & Webhooks1
BE-002SQL1
BE-003Google Tag Manager1
BE-004Segment1
BE-005mParticle1
BE-006Amperity1
BE-007Multi-Touch Attribution1
BE-008Data Layer Management1
03 // CMS & Web Platforms
CM-001WordPress1
CM-002Webflow1
CM-003Shopify1
CM-004Magento1
CM-005Contentful1
04 // CRM & Marketing Automation
CR-001Salesforce (Sales + Marketing Cloud)1
CR-002HubSpot1
CR-003Zoho CRM1
CR-004Marketo1
CR-005Pardot1
CR-006ActiveCampaign1
CR-007Make (Integromat)1
CR-008Zapier1
CR-009n8n1
05 // Advertising Platforms
AD-001Google Ads1
AD-002Meta Ads Manager1
AD-003TikTok Ads1
AD-004LinkedIn Campaign Manager1
AD-005The Trade Desk1
AD-006StackAdapt1
06 // Analytics & Attribution
AN-001Google Analytics (GA4)1
AN-002Looker1
AN-003Tableau1
AN-004Power BI1
AN-005Mixpanel1
AN-006Amplitude1
AN-007Heap1
AN-008Northbeam1
AN-009Triple Whale1
07 // Email, SMS & Lifecycle
EM-001Klaviyo1
EM-002Braze1
EM-003Iterable1
EM-004Mailchimp1
EM-005Zoho Campaigns1
EM-006Brevo1
EM-007Constant Contact1
EM-008Postscript (SMS)1
EM-009Attentive (SMS)1
08 // SEO & Content Optimization
SE-001SEMrush1
SE-002Ahrefs1
SE-003Screaming Frog1
SE-004Clearscope1
SE-005Brightlocal1
SE-006Whitespark1
09 // A/B Testing & CRO
AB-001Optimizely1
AB-002VWO1
AB-003Convert.com1
AB-004Dynamic Yield1
AB-005Mutiny1
AB-006Adobe Target1
10 // Social, Influencer & Partnerships
SO-001Sprout Social1
SO-002Later1
SO-003Buffer1
SO-004Hootsuite1
SO-005GRIN1
SO-006AspireIQ1
SO-007CreatorIQ1
SO-008Impact1
SO-009Refersion1
SO-010PartnerStack1
11 // Design & Creative
DC-001Figma1
DC-002Canva1
DC-003Adobe Photoshop1
DC-004Adobe Illustrator1
DC-005Premiere Pro1
DC-006After Effects1
DC-007Miro1
12 // Communication & Project Management
PM-001Slack1
PM-002Asana1
PM-003Monday1
PM-004Trello1
PM-005Notion1
PM-006Airtable1
PM-007G Suite1
PM-008Microsoft 3651
PM-009Zoom1
PM-010Loom1
13 // AI, LLM & Next-Gen Tools
AI-001ChatGPT1
AI-002Claude1
AI-003Gemini (Google)1
AI-004Jasper1
AI-005Midjourney1
AI-006DALL-E1
AI-007Descript1
AI-008Copy.ai1
AI-009Writesonic1
AI-010Lumen51
AI-011Perplexity1
14 // ABM, Intent & Data Enrichment
AB-0016sense1
AB-002Demandbase1
AB-003Clearbit1
AB-004ZoomInfo1
Revision Notes // Verified Outcomes
01
Multi-Company Revenue Scale
Scaled multiple companies from $5M to $10M+ through architected growth systems, not one-off campaigns.
02
$5M+ Ad Budget Mastery
Managed seven-figure annual ad spend with consistent ROAS optimization across Meta, Google, and emerging channels.
03
40+ Person Team Leadership
Built and led cross-functional teams spanning growth, creative, analytics, and automation from the ground up.
04
2 Successful Company Exits
Key contributor to both buy-side and sell-side M&A transactions, aligning marketing with enterprise value drivers.
05
AI Marketing Infrastructure
Pioneered AI-driven marketing systems that reduced CAC by 30%+ while increasing conversion rates and pipeline velocity.
06
Scalable Marketing Architecture
Designed marketing operating systems that compound growth - CRM, automation, attribution, and funnel architecture.
What You Get - Frequently Asked Questions
What does a fractional CMO do for companies in this market?
A fractional CMO acts as your Chief Marketing Officer on a part-time basis -- typically 2-3 days per week -- with full executive accountability for strategy, team leadership, budget, and revenue outcomes. They own your entire marketing function and are accountable for pipeline generation and revenue attribution, not just deliverables.
How quickly will I see results?
Most engagements produce measurable outputs within 30 days: a GTM strategy, ICP definition, messaging architecture, and demand generation plan. Pipeline movement typically appears in 60-90 days as campaigns launch. Long-term compounding results build over 6-12 months.
Is there a long-term contract required?
No. Every MarkCMO engagement is month-to-month. There are no long-term contracts, no cancellation fees, and no lock-in. You stay because the results justify it. We offer a free GTM diagnostic before you commit to any paid engagement.
Do I have to sign a long-term contract?
No. Every MarkCMO engagement is month-to-month. There are no long-term contracts, no cancellation fees, and no lock-in clauses. You stay because the results justify it -- not because you are contractually obligated. We offer a free GTM diagnostic before you commit to any paid engagement so you can validate fit before spending a dollar.
How does the engagement start?
Step one is a free 30-minute GTM diagnostic call. We review your current situation, revenue goals, team structure, and the biggest gap between where you are and where you need to be. If there is a clear fit, we outline a 30-60-90 day plan and agree on scope. Most engagements are live within 5-7 business days of the diagnostic call.