For Founders Doing Their Own Marketing
By Mark Gabrielli · Fractional CMO & COO · Last updated: May 2026
The Founder's 9-Point Marketing Leak Audit
By Mark Gabrielli · Fractional CMO & COO · Last updated: May 2026You didn't start a company to become a marketer. But right now you probably are one, and that's exactly where the money leaks out. Run this 9-point check. Each one you fail is cash you're losing every single month.
The 9 leaks I check on every founder
1The Offer Leak. A stranger can't tell what you sell in one sentence.
2The Tracking Leak. You can't say where your last 10 customers came from.
3The Capture Leak. Visitors who aren't ready to buy leave and never come back.
4The Follow-Up Leak. Leads sit in your inbox and go cold.
5The Proof Leak. Prospects decide before they ever see real results.
6The Channel Leak. You're spread thin across five channels, winning on none.
7The Retargeting Leak. Warm visitors never see your offer a second time.
8The Speed Leak. Leads raise their hand and wait hours for a reply.
9The Consistency Leak. Marketing stops the week client work gets busy.
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The same checklist I run before taking on any founder as their CMO. Free. Sent straight to your inbox.
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Your 9-Point Leak Audit is on its way. Reply to it and tell me which leak hit hardest, I read every one.
Or book a free 20-min call →"Most founders fail 4 to 6 of these 9 and have no idea. That's normal. It's also the cheapest problem you'll ever fix, because the demand is already there."
Mark Gabrielli · Fractional CMO for Founders