Industry Specialization
Marketing strategy for health and wellness brands, fitness companies, and consumer health businesses competing in one of the fastest-growing consumer categories.
The health and wellness category has exploded - which means competition has too. Consumer trust in wellness claims is declining while the bar for credibility is rising. The brands winning in wellness are building community, demonstrating outcomes with evidence, and positioning around a specific identity that resonates deeply with a defined audience rather than appealing to everyone.
The primary buyers in Health and Wellness: Health-conscious consumers, corporate wellness buyers, healthcare systems, insurance companies, fitness facility operators. Each of these decision-makers evaluates vendors differently and responds to different proof points. A Health and Wellness fractional CMO understands the buying committee dynamics and builds messaging that resonates with each stakeholder at the right stage of the decision process.
The most effective marketing channels for Health and Wellness companies: social media and community building, content and SEO targeting health concerns, influencer partnerships, email and subscription marketing, DTC e-commerce, corporate wellness channels. Channel selection must match where your specific buyers spend attention - not where your competitor is spending budget.
DTC wellness brands, fitness studios and franchises, digital health apps, supplement companies, corporate wellness platforms, health coaching services
What You Get
Cost Comparison
Fractional CMO: $36K-$144K/year
Full-Time CMO: $200K-$450K/year
Marketing Agency: $60K-$200K/year (no strategy)
What does a fractional CMO do for Health and Wellness companies?
Sets marketing strategy, builds the demand generation engine, defines ICP and positioning, manages your team and agencies, and is accountable to pipeline and revenue - not activity metrics. Specifically in Health and Wellness, this means understanding your buyer's unique decision process and building marketing that matches it.
How much does a fractional CMO cost for a Health and Wellness company?
$3,000 to $15,000 per month depending on scope and engagement hours. Most Health and Wellness companies at $1M-$15M revenue engage at $5,000 to $10,000 per month for 15-20 hours per week.
30 minutes. We'll review your current Health and Wellness marketing situation, identify the biggest gaps, and give you a straight recommendation. No pitch.
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