Hospitality businesses face a unique set of marketing challenges: OTA platforms (Expedia, Booking.com, OpenTable, Yelp) charge 15-35% commissions while controlling the customer relationship. Review platforms (TripAdvisor, Google, Yelp) heavily influence purchase decisions and are partly outside your control. Seasonality creates wildly uneven demand that requires proactive off-season marketing to smooth. And the direct booking vs. intermediary channel tension is a strategic decision with major long-term P&L implications.
Mark builds hospitality marketing programs that address all of these simultaneously - reducing OTA dependency, building direct relationships with guests, and creating the review and reputation infrastructure that drives organic booking volume.
Build the marketing infrastructure that converts OTA-dependent revenue into direct bookings: best-rate guarantee programs, direct booking incentives, website optimization for conversion, and email capture strategies that build an owned audience you control. Every percentage point of direct booking improvement has direct margin impact.
Reviews drive 80%+ of hospitality purchase decisions. Build the proactive review generation program that produces consistent 5-star reviews, the response strategy that turns negative reviews into brand credibility, and the monitoring infrastructure that surfaces issues before they become reputation problems.
Hospitality is primarily a local search business. Google Business Profile optimization, local citation building, photo strategy, Q&A management, and the local content that ranks you above competitors in "hotels near me," "restaurants in [city]," and "[venue type] [location]" searches.
Guest email marketing is the highest-ROI channel for driving repeat visits and upsells. Post-stay nurture sequences, anniversary and birthday campaigns, exclusive offer programs, and the segmented campaigns that treat your best guests as VIPs - not just names on a list.
Hospitality is an inherently visual, aspirational category. Instagram, TikTok, and Pinterest content strategy that builds desire before the booking decision, UGC programs that turn guests into brand advocates, and the influencer partnerships that reach new audiences authentically.
For hotels, restaurants, and venues with private event and corporate travel revenue, B2B marketing is a separate discipline from consumer marketing. Build the corporate sales enablement, event marketing collateral, and LinkedIn presence that fills your group and corporate segments.
Independent hotels competing against branded chains need differentiated positioning, exceptional digital presence, and direct booking systems that justify bypassing OTAs. The boutique advantage - personality, local authenticity, personalized service - must be marketed aggressively to command premium rates.
Multi-location restaurant groups need brand consistency across locations with local relevance at each property. Reservation optimization, private dining revenue, catering sales, and the reputation management that fills seats consistently across weekdays and weekends.
High-ticket event spaces need a pipeline of qualified inquiries for weddings, corporate events, and social celebrations. SEO for local event keywords, visual portfolio development, vendor network marketing, and the inquiry nurture sequences that convert consultations into signed contracts.
Most hospitality businesses are SMBs - affordable marketing leadership built for your scale.
Direct booking campaigns and event inquiry generation for hospitality businesses.
The visual and editorial content strategy that builds desire and drives bookings in hospitality.