Executive Profile

Mark Louis Gabrielli Jr.

Chief Marketing Officer / Growth Architect / Revenue Systems Builder

mark@markcmo.com
linkedin.com/in/marklgabrielli
markcmo.com/portfolio
markcmo.com/book
South Florida
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$10M+
Revenue Scaled
$5M+
Ad Spend Managed
40+
Team Members Led
2
M&A Exits
01

Executive Summary

Revenue-focused Chief Marketing Officer with a track record of scaling companies from $5M to $10M+ through system-driven marketing architecture. Managed $5M+ in annual advertising budgets across Meta, Google, and emerging channels while building and leading cross-functional teams of 40+ across growth, creative, analytics, and automation. Directly involved in 2 successful company exits (buy-side and sell-side), aligning marketing performance with enterprise valuation drivers. Known for architecting AI-powered marketing systems and scalable infrastructure that reduce CAC, accelerate pipeline, and compound revenue - not just campaigns, but the operating systems behind them.

Not just campaigns, but the operating systems behind them.

Mark Louis Gabrielli Jr.
02

Core Competencies

Go-To-Market Strategy
Demand Generation
Revenue Operations
Customer Acquisition & Lifecycle
Brand Strategy & Positioning
Performance Marketing
AI-Driven Marketing Systems
Marketing Automation
Martech Stack Development
Data Analytics & Attribution
Conversion Rate Optimization
Multi-Channel Growth
M&A Marketing Integration
Digital Transformation
Team Leadership & Org Design
Web Development & Site Building
SEO & Technical SEO
ABM & Buyer Intent Platforms
03

Professional Experience

Chief Marketing Officer & Growth Advisor
MarkCMO - Executive Marketing Consultancy
2020 - Present
Fractional CMO practice serving PE-backed firms, high-growth startups, and enterprise organizations.
Scaled multiple client companies from $5M to $10M+ in annual revenue by architecting full-funnel GTM strategies across paid, organic, and partnership channels
Managed $5M+ in combined annual ad spend across Meta, Google, TikTok, and LinkedIn with consistent ROAS optimization and attribution modeling
Built and led cross-functional teams of 40+ spanning growth marketing, creative production, analytics, and marketing automation
Designed and deployed AI-driven marketing systems using Claude, ChatGPT, and custom automation pipelines that reduced CAC by 30%+ while increasing conversion rates
Served as strategic marketing advisor during 2 successful company exits, aligning marketing KPIs with valuation multiples for both buy-side and sell-side transactions
Engineered scalable marketing infrastructure including CRM architecture, lead scoring models, and automated nurture systems that compound pipeline velocity quarter over quarter
VP of Marketing & Growth
Multi-Vertical Operating Company
2017 - 2020
High-growth portfolio company spanning e-commerce, SaaS, and services verticals.
Drove 120% revenue growth over 3 years through integrated multi-channel marketing strategy and team development
Established first RevOps function bridging marketing, sales, and customer success under unified revenue metrics
Led brand repositioning increasing qualified lead volume by 45%, sales cycle velocity by 22%
Scaled marketing org from 8 to 28 team members across growth, creative, and analytics disciplines
Martech stack consolidation reduced costs by $380K annually while improving cross-platform data integrity
Director of Digital Marketing
Growth-Stage Technology Company
2014 - 2017
Series B technology company focused on B2B SaaS solutions.
Built digital marketing function from ground up, establishing processes, team structure, and measurement frameworks
Multi-channel paid campaigns generating 60%+ of qualified pipeline across Google, LinkedIn, and programmatic
HubSpot implementation increasing MQL-to-SQL conversion by 38% through lead scoring and automated nurture
Grew organic traffic by 4x within 18 months through technical SEO and content strategy overhaul
Marketing Strategist & Consultant
Independent Consulting Practice
2011 - 2014
Boutique marketing consulting practice serving emerging brands and growth-stage companies.
Developed and executed marketing strategy for 20+ clients across B2B, e-commerce, and professional services
Created go-to-market playbooks reducing time-to-revenue by 40% for early-stage ventures
Built repeatable frameworks for customer acquisition and brand positioning that became the foundation for later enterprise engagements
04

Performance Dashboard

$50M+
Revenue Influenced
-32%
CAC Reduction
2.4x
Revenue Growth
Revenue Growth Trajectory
05

Deal Sheet

01
Sell-Side Exit
Growth-Stage Portfolio Company
  • CMO / Marketing Lead
  • Revenue scaling & brand positioning
  • Aligned marketing KPIs to valuation
  • Successful exit at premium multiple
02
Buy-Side Integration
PE-Backed Acquisition Target
  • Marketing Integration Advisor
  • Due diligence & post-merger GTM
  • Unified martech & team structures
  • Accelerated post-acquisition growth
06

Case Studies

Revenue Scale
$5M to $10M+ Revenue Architecture
2x+ Revenue Growth
Performance
$5M+ Ad Budget Optimization Engine
-32% CAC Reduction
M&A
Exit-Ready Marketing Organization
2 Successful Exits
07

Technology & Platform Proficiency

Frontend
HTML5, CSS3, JavaScript, React, Responsive Web Design, MJML, Liquid (Shopify/ESP), Schema Markup, Sitemap Markup
Backend
APIs & Webhooks, SQL, Google Tag Manager, Segment, mParticle, Amperity, Multi-Touch Attribution, Data Layer Management
CMS
WordPress, Webflow, Shopify, Magento, Contentful
CRM
Salesforce (Sales + Marketing Cloud), HubSpot, Zoho CRM, Marketo, Pardot, ActiveCampaign, Make (Integromat), Zapier, n8n
Advertising
Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, The Trade Desk, StackAdapt
Analytics
Google Analytics (GA4), Looker, Tableau, Power BI, Mixpanel, Amplitude, Heap, Northbeam, Triple Whale
Email/SMS
Klaviyo, Braze, Iterable, Mailchimp, Zoho Campaigns, Brevo, Constant Contact, Postscript (SMS), Attentive (SMS)
SEO
SEMrush, Ahrefs, Screaming Frog, Clearscope, Brightlocal, Whitespark
A/B Testing
Optimizely, VWO, Convert.com, Dynamic Yield, Mutiny, Adobe Target
Social
Sprout Social, Later, Buffer, Hootsuite, GRIN, AspireIQ, CreatorIQ, Impact, Refersion, PartnerStack
Design
Figma, Canva, Adobe Photoshop, Adobe Illustrator, Premiere Pro, After Effects, Miro
Communication
Slack, Asana, Monday, Trello, Notion, Airtable, G Suite, Microsoft 365, Zoom, Loom
AI/LLM
ChatGPT, Claude, Gemini (Google), Jasper, Midjourney, DALL-E, Descript, Copy.ai, Writesonic, Lumen5, Perplexity
ABM
6sense, Demandbase, Clearbit, ZoomInfo
08

Key Achievements