Mark Louis Gabrielli Jr.

Executive Summary

Revenue-focused Chief Marketing Officer with a track record of scaling companies from $5M to $10M+ through system-driven marketing architecture. Managed $5M+ in annual advertising budgets across Meta, Google, and emerging channels while building and leading cross-functional teams of 40+ across growth, creative, analytics, and automation. Directly involved in 2 successful company exits (buy-side and sell-side), aligning marketing performance with enterprise valuation drivers. Known for architecting AI-powered marketing systems and scalable infrastructure that reduce CAC, accelerate pipeline, and compound revenue - not just campaigns, but the operating systems behind them.

Core Competencies

Strategy & Growth

Go-To-Market Strategy97%

Demand Generation95%

Revenue Operations93%

Multi-Channel Growth94%

Marketing & Brand

Customer Acquisition & Lifecycle96%

Brand Strategy & Positioning92%

Performance Marketing97%

Conversion Rate Optimization90%

SEO & Technical SEO91%

Technology & Systems

AI-Driven Marketing Systems96%

Marketing Automation95%

Martech Stack Development94%

Data Analytics & Attribution93%

Web Development & Site Building88%

Leadership & Operations

Team Leadership & Org Design95%

M&A Marketing Integration90%

Digital Transformation93%

ABM & Buyer Intent Platforms89%

Professional Experience

Chief Marketing Officer & Growth Advisor

2020 - Present

MarkCMO - Executive Marketing Consultancy

Fractional CMO practice serving PE-backed firms, high-growth startups, and enterprise organizations.

Scaled multiple client companies from $5M to $10M+ in annual revenue by architecting full-funnel GTM strategies across paid, organic, and partnership channels
Managed $5M+ in combined annual ad spend across Meta, Google, TikTok, and LinkedIn with consistent ROAS optimization and attribution modeling
Built and led cross-functional teams of 40+ spanning growth marketing, creative production, analytics, and marketing automation
Designed and deployed AI-driven marketing systems using Claude, ChatGPT, and custom automation pipelines that reduced CAC by 30%+ while increasing conversion rates
Served as strategic marketing advisor during 2 successful company exits, aligning marketing KPIs with valuation multiples for both buy-side and sell-side transactions
Engineered scalable marketing infrastructure including CRM architecture, lead scoring models, and automated nurture systems that compound pipeline velocity quarter over quarter

VP of Marketing & Growth

2017 - 2020

Multi-Vertical Operating Company

High-growth portfolio company spanning e-commerce, SaaS, and services verticals.

Drove 120% revenue growth over 3 years by redesigning the company's demand generation engine and implementing performance marketing at scale
Established the company's first RevOps function, unifying marketing, sales, and customer success data into a single attribution framework
Led brand repositioning initiative that increased qualified lead volume by 45% and improved sales cycle velocity by 22%
Recruited, trained, and scaled the marketing organization from 8 to 28 team members across 4 functional areas
Managed martech stack consolidation that reduced operational costs by $380K annually while improving campaign throughput

Director of Digital Marketing

2014 - 2017

Growth-Stage Technology Company

Series B technology company focused on B2B SaaS solutions.

Built the digital marketing function from the ground up, establishing paid media, SEO, content, and email as scalable acquisition channels
Launched and optimized multi-channel paid campaigns that generated 60%+ of the company's qualified pipeline
Implemented marketing automation platform (HubSpot) and designed lead scoring models that increased MQL-to-SQL conversion by 38%
Developed data-driven content strategy that grew organic traffic by 4x within 18 months

Marketing Strategist & Consultant

2011 - 2014

Independent Consulting Practice

Strategic marketing consultancy serving SMBs and mid-market companies.

Provided end-to-end marketing strategy and execution for 20+ clients across technology, professional services, and consumer verticals
Developed go-to-market playbooks that reduced client time-to-revenue by an average of 40%
Built repeatable frameworks for customer acquisition, retention, and brand positioning adopted across multiple engagements

Revenue Impact

Career Performance Snapshot

Verified

Cumulative Revenue Influenced

Across all engagements

Avg. CAC Reduction

Via AI + automation systems

Avg. Revenue Growth

Within 24-month engagements

Revenue

Growth Trend

M&A Deal Sheet

Sell-Side Exit

Growth-Stage Portfolio Company

RoleCMO / Marketing Lead

ContributionRevenue scaling & brand positioning

ImpactAligned marketing KPIs to valuation

ResultSuccessful exit at premium multiple

Buy-Side Integration

PE-Backed Acquisition Target

RoleMarketing Integration Advisor

ContributionDue diligence & post-merger GTM

ImpactUnified martech & team structures

ResultAccelerated post-acquisition growth

Case Studies

2x+

Revenue Growth

Revenue Scale

$5M to $10M+ Revenue Architecture

Designed and executed full-funnel GTM strategy combining paid media, organic growth, and strategic partnerships.

-32%

CAC Reduction

Performance

$5M+ Ad Budget Optimization Engine

Managed multi-million dollar ad spend across Meta, Google, TikTok, and LinkedIn with AI-driven bidding strategies.

Successful Exits

M&A

Exit-Ready Marketing Organization

Aligned marketing performance metrics with enterprise valuation drivers for PE-backed exit.

Technology Stack

109 tools across 14 categories

Frontend Development & Web

HTML5

CSS3

JavaScript

React

Responsive Web Design

MJML

Liquid (Shopify/ESP)

Schema Markup

Sitemap Markup

Backend & Data Infrastructure

APIs & Webhooks

SQL

Google Tag Manager

Segment

mParticle

Amperity

Multi-Touch Attribution

Data Layer Management

CMS & Web Platforms

WordPress

Webflow

Shopify

Magento

Contentful

CRM & Marketing Automation

Salesforce (Sales + Marketing Cloud)

HubSpot

Zoho CRM

Marketo

Pardot

ActiveCampaign

Make (Integromat)

Zapier

n8n

Advertising Platforms

Google Ads

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

The Trade Desk

StackAdapt

Analytics & Attribution

Google Analytics (GA4)

Looker

Tableau

Power BI

Mixpanel

Amplitude

Heap

Northbeam

Triple Whale

Email, SMS & Lifecycle

Klaviyo

Braze

Iterable

Mailchimp

Zoho Campaigns

Brevo

Constant Contact

Postscript (SMS)

Attentive (SMS)

SEO & Content Optimization

SEMrush

Ahrefs

Screaming Frog

Clearscope

Brightlocal

Whitespark

A/B Testing & CRO

Optimizely

VWO

Convert.com

Dynamic Yield

Mutiny

Adobe Target

Social, Influencer & Partnerships

Sprout Social

Later

Buffer

Hootsuite

GRIN

AspireIQ

CreatorIQ

Impact

Refersion

PartnerStack

Design & Creative

Figma

Canva

Adobe Photoshop

Adobe Illustrator

Premiere Pro

After Effects

Miro

Communication & Project Management

Slack

Asana

Monday

Trello

Notion

Airtable

G Suite

Microsoft 365

Zoom

Loom

AI, LLM & Next-Gen Tools

ChatGPT

Claude

Gemini (Google)

Jasper

Midjourney

DALL-E

Descript

Copy.ai

Writesonic

Lumen5

Perplexity

ABM, Intent & Data Enrichment

6sense

Demandbase

Clearbit

ZoomInfo

Selected Wins

Multi-Company Revenue Scale

Scaled multiple companies from $5M to $10M+ through architected growth systems, not one-off campaigns.

$5M+ Ad Budget Mastery

Managed seven-figure annual ad spend with consistent ROAS optimization across Meta, Google, and emerging channels.

40+ Person Team Leadership

Built and led cross-functional teams spanning growth, creative, analytics, and automation from the ground up.

2 Successful Company Exits

Key contributor to both buy-side and sell-side M&A transactions, aligning marketing with enterprise value drivers.

AI Marketing Infrastructure

Pioneered AI-driven marketing systems that reduced CAC by 30%+ while increasing conversion rates and pipeline velocity.

Scalable Marketing Architecture

Designed marketing operating systems that compound growth - CRM, automation, attribution, and funnel architecture.