Mark Louis Gabrielli Jr. - Chief Marketing Officer

Revenue-focused Chief Marketing Officer with a track record of scaling companies from $5M to $10M+ through system-driven marketing architecture. Managed $5M+ in annual advertising budgets across Meta, Google, and emerging channels while building and leading cross-functional teams of 40+ across growth, creative, analytics, and automation. Directly involved in 2 successful company exits (buy-side and sell-side), aligning marketing performance with enterprise valuation drivers. Known for architecting AI-powered marketing systems and scalable infrastructure that reduce CAC, accelerate pipeline, and compound revenue - not just campaigns, but the operating systems behind them.

Go-To-Market Strategy Demand Generation Revenue Operations Customer Acquisition & Lifecycle Brand Strategy & Positioning Performance Marketing AI-Driven Marketing Systems Marketing Automation Martech Stack Development Data Analytics & Attribution Conversion Rate Optimization Multi-Channel Growth M&A Marketing Integration Digital Transformation Team Leadership & Org Design Web Development & Site Building SEO & Technical SEO ABM & Buyer Intent Platforms

Chief Marketing Officer & Growth Advisor

2020 - Present

MarkCMO - Executive Marketing Consultancy

Fractional CMO practice serving PE-backed firms, high-growth startups, and enterprise organizations.

Scaled multiple client companies from $5M to $10M+ in annual revenue by architecting full-funnel GTM strategies across paid, organic, and partnership channels
Managed $5M+ in combined annual ad spend across Meta, Google, TikTok, and LinkedIn with consistent ROAS optimization and attribution modeling
Built and led cross-functional teams of 40+ spanning growth marketing, creative production, analytics, and marketing automation
Designed and deployed AI-driven marketing systems using Claude, ChatGPT, and custom automation pipelines that reduced CAC by 30%+ while increasing conversion rates
Served as strategic marketing advisor during 2 successful company exits, aligning marketing KPIs with valuation multiples for both buy-side and sell-side transactions
Engineered scalable marketing infrastructure including CRM architecture, lead scoring models, and automated nurture systems that compound pipeline velocity quarter over quarter

VP of Marketing & Growth

2017 - 2020

Multi-Vertical Operating Company

High-growth portfolio company spanning e-commerce, SaaS, and services verticals.

Drove 120% revenue growth over 3 years by redesigning the company's demand generation engine and implementing performance marketing at scale
Established the company's first RevOps function, unifying marketing, sales, and customer success data into a single attribution framework
Led brand repositioning initiative that increased qualified lead volume by 45% and improved sales cycle velocity by 22%
Recruited, trained, and scaled the marketing organization from 8 to 28 team members across 4 functional areas
Managed martech stack consolidation that reduced operational costs by $380K annually while improving campaign throughput

Director of Digital Marketing

2014 - 2017

Growth-Stage Technology Company

Series B technology company focused on B2B SaaS solutions.

Built the digital marketing function from the ground up, establishing paid media, SEO, content, and email as scalable acquisition channels
Launched and optimized multi-channel paid campaigns that generated 60%+ of the company's qualified pipeline
Implemented marketing automation platform (HubSpot) and designed lead scoring models that increased MQL-to-SQL conversion by 38%
Developed data-driven content strategy that grew organic traffic by 4x within 18 months

Marketing Strategist & Consultant

2011 - 2014

Independent Consulting Practice

Strategic marketing consultancy serving SMBs and mid-market companies.

Provided end-to-end marketing strategy and execution for 20+ clients across technology, professional services, and consumer verticals
Developed go-to-market playbooks that reduced client time-to-revenue by an average of 40%
Built repeatable frameworks for customer acquisition, retention, and brand positioning adopted across multiple engagements

Cumulative Revenue Influenced

$50M+

Across all engagements

Avg. CAC Reduction

-32%

Via AI + automation systems

Avg. Revenue Growth

2.4x

Within 24-month engagements

Revenue Growth Trajectory

201120142017202020232026

Sell-Side Exit

Growth-Stage Portfolio Company

RoleCMO / Marketing Lead

ContributionRevenue scaling & brand positioning

ImpactAligned marketing KPIs to valuation

ResultSuccessful exit at premium multiple

Buy-Side Integration

PE-Backed Acquisition Target

RoleMarketing Integration Advisor

ContributionDue diligence & post-merger GTM

ImpactUnified martech & team structures

ResultAccelerated post-acquisition growth

Revenue Scale

$5M to $10M+ Revenue Architecture

Designed and executed full-funnel GTM strategy combining paid media, organic growth, and strategic partnerships.

2x+Revenue Growth

Performance

$5M+ Ad Budget Optimization Engine

Managed multi-million dollar ad spend across Meta, Google, TikTok, and LinkedIn with AI-driven bidding strategies.

-32%CAC Reduction

M&A

Exit-Ready Marketing Organization

Aligned marketing performance metrics with enterprise valuation drivers for PE-backed exit.

2Successful Exits

Frontend Development & Web

HTML5CSS3JavaScriptReactResponsive Web DesignMJMLLiquid (Shopify/ESP)Schema MarkupSitemap Markup

Backend & Data Infrastructure

APIs & WebhooksSQLGoogle Tag ManagerSegmentmParticleAmperityMulti-Touch AttributionData Layer Management

CMS & Web Platforms

WordPressWebflowShopifyMagentoContentful

CRM & Marketing Automation

Salesforce (Sales + Marketing Cloud)HubSpotZoho CRMMarketoPardotActiveCampaignMake (Integromat)Zapiern8n

Advertising Platforms

Google AdsMeta Ads ManagerTikTok AdsLinkedIn Campaign ManagerThe Trade DeskStackAdapt

Analytics & Attribution

Google Analytics (GA4)LookerTableauPower BIMixpanelAmplitudeHeapNorthbeamTriple Whale

Email, SMS & Lifecycle

KlaviyoBrazeIterableMailchimpZoho CampaignsBrevoConstant ContactPostscript (SMS)Attentive (SMS)

SEO & Content Optimization

SEMrushAhrefsScreaming FrogClearscopeBrightlocalWhitespark

A/B Testing & CRO

OptimizelyVWOConvert.comDynamic YieldMutinyAdobe Target

Social, Influencer & Partnerships

Sprout SocialLaterBufferHootsuiteGRINAspireIQCreatorIQImpactRefersionPartnerStack

Design & Creative

FigmaCanvaAdobe PhotoshopAdobe IllustratorPremiere ProAfter EffectsMiro

Communication & Project Management

SlackAsanaMondayTrelloNotionAirtableG SuiteMicrosoft 365ZoomLoom

AI, LLM & Next-Gen Tools

ChatGPTClaudeGemini (Google)JasperMidjourneyDALL-EDescriptCopy.aiWritesonicLumen5Perplexity

ABM, Intent & Data Enrichment

6senseDemandbaseClearbitZoomInfo

01

Multi-Company Revenue Scale

Scaled multiple companies from $5M to $10M+ through architected growth systems, not one-off campaigns.

02

$5M+ Ad Budget Mastery

Managed seven-figure annual ad spend with consistent ROAS optimization across Meta, Google, and emerging channels.

03

40+ Person Team Leadership

Built and led cross-functional teams spanning growth, creative, analytics, and automation from the ground up.

04

2 Successful Company Exits

Key contributor to both buy-side and sell-side M&A transactions, aligning marketing with enterprise value drivers.

05

AI Marketing Infrastructure

Pioneered AI-driven marketing systems that reduced CAC by 30%+ while increasing conversion rates and pipeline velocity.

06

Scalable Marketing Architecture

Designed marketing operating systems that compound growth - CRM, automation, attribution, and funnel architecture.

Mark LouisGabrielli Jr.