Executive Resume // Drawing 001 // 2026

MARK LOUIS
GABRIELLI JR.

Chief Marketing Officer Growth Architect Revenue Systems Builder

mark@markcmo.com linkedin.com/in/marklgabrielli markcmo.com/portfolio markcmo.com/book South Florida
Drawing Title Block
NameMark Louis Gabrielli Jr.
TitleChief Marketing Officer
Drawing No.MLG-CMO-2026-001
RevisionREV. 04
Date2026-03-17
Scale1:1 (FULL SCALE)
ClassificationEXECUTIVE
Sheet1 of 1
$10M+
Revenue Scaled
$5M+
Ad Spend Managed
40+
Team Members Led
2
M&A Exits
SEC 01

Executive Summary

Annotation A-1

Revenue-focused Chief Marketing Officer with a track record of scaling companies from $5M to $10M+ through system-driven marketing architecture. Managed $5M+ in annual advertising budgets across Meta, Google, and emerging channels while building and leading cross-functional teams of 40+ across growth, creative, analytics, and automation. Directly involved in 2 successful company exits (buy-side and sell-side), aligning marketing performance with enterprise valuation drivers. Known for architecting AI-powered marketing systems and scalable infrastructure that reduce CAC, accelerate pipeline, and compound revenue - not just campaigns, but the operating systems behind them.

SEC 02

Core Competencies

Go-To-Market Strategy
Demand Generation
Revenue Operations
Customer Acquisition & Lifecycle
Brand Strategy & Positioning
Performance Marketing
AI-Driven Marketing Systems
Marketing Automation
Martech Stack Development
Data Analytics & Attribution
Conversion Rate Optimization
Multi-Channel Growth
M&A Marketing Integration
Digital Transformation
Team Leadership & Org Design
Web Development & Site Building
SEO & Technical SEO
ABM & Buyer Intent Platforms
SEC 03

Professional Experience

Chief Marketing Officer & Growth Advisor
2020 - PRESENT
MarkCMO - Executive Marketing Consultancy
Fractional CMO practice serving PE-backed firms, high-growth startups, and enterprise organizations.
  • Scaled multiple client companies from $5M to $10M+ in annual revenue by architecting full-funnel GTM strategies across paid, organic, and partnership channels
  • Managed $5M+ in combined annual ad spend across Meta, Google, TikTok, and LinkedIn with consistent ROAS optimization and attribution modeling
  • Built and led cross-functional teams of 40+ spanning growth marketing, creative production, analytics, and marketing automation
  • Designed and deployed AI-driven marketing systems using Claude, ChatGPT, and custom automation pipelines that reduced CAC by 30%+ while increasing conversion rates
  • Served as strategic marketing advisor during 2 successful company exits, aligning marketing KPIs with valuation multiples for both buy-side and sell-side transactions
  • Engineered scalable marketing infrastructure including CRM architecture, lead scoring models, and automated nurture systems that compound pipeline velocity quarter over quarter
VP of Marketing & Growth
2017 - 2020
Multi-Vertical Operating Company
High-growth portfolio company spanning e-commerce, SaaS, and services verticals.
  • Drove 120% revenue growth over 3 years by redesigning the company's demand generation engine and implementing performance marketing at scale
  • Established the company's first RevOps function, unifying marketing, sales, and customer success data into a single attribution framework
  • Led brand repositioning initiative that increased qualified lead volume by 45% and improved sales cycle velocity by 22%
  • Recruited, trained, and scaled the marketing organization from 8 to 28 team members across 4 functional areas
  • Managed martech stack consolidation that reduced operational costs by $380K annually while improving campaign throughput
Director of Digital Marketing
2014 - 2017
Growth-Stage Technology Company
Series B technology company focused on B2B SaaS solutions.
  • Built the digital marketing function from the ground up, establishing paid media, SEO, content, and email as scalable acquisition channels
  • Launched and optimized multi-channel paid campaigns that generated 60%+ of the company's qualified pipeline
  • Implemented marketing automation platform (HubSpot) and designed lead scoring models that increased MQL-to-SQL conversion by 38%
  • Developed data-driven content strategy that grew organic traffic by 4x within 18 months
Marketing Strategist & Consultant
2011 - 2014
Independent Consulting Practice
Strategic marketing consultancy serving SMBs and mid-market companies.
  • Provided end-to-end marketing strategy and execution for 20+ clients across technology, professional services, and consumer verticals
  • Developed go-to-market playbooks that reduced client time-to-revenue by an average of 40%
  • Built repeatable frameworks for customer acquisition, retention, and brand positioning adopted across multiple engagements
SEC 04

Revenue Impact

Career Performance Snapshot // Oscilloscope View
VERIFIED
Cumulative Revenue Influenced
$50M+
Across all engagements
Avg. CAC Reduction
-32%
Via AI + automation systems
Avg. Revenue Growth
2.4x
Within 24-month engagements
201120142017202020232026
SEC 05

M&A Deal Sheet

Sell-Side Exit DWG: MA-001

Growth-Stage Portfolio Company

RoleCMO / Marketing Lead
ContributionRevenue scaling & brand positioning
ImpactAligned marketing KPIs to valuation
ResultSuccessful exit at premium multiple
Buy-Side Integration DWG: MA-002

PE-Backed Acquisition Target

RoleMarketing Integration Advisor
ContributionDue diligence & post-merger GTM
ImpactUnified martech & team structures
ResultAccelerated post-acquisition growth
SEC 06

Case Studies

Revenue Scale
$5M to $10M+ Revenue Architecture
Designed and executed full-funnel GTM strategy combining paid media, organic growth, and strategic partnerships.
2x+Revenue Growth
Performance
$5M+ Ad Budget Optimization Engine
Managed multi-million dollar ad spend across Meta, Google, TikTok, and LinkedIn with AI-driven bidding strategies.
-32%CAC Reduction
M&A
Exit-Ready Marketing Organization
Aligned marketing performance metrics with enterprise valuation drivers for PE-backed exit.
2Successful Exits
SEC 07

Technology Stack

Bill of Materials // 109 Tools // 14 Categories
01 // Frontend Development & Web
Part #DescriptionQty
FE-001HTML51
FE-002CSS31
FE-003JavaScript1
FE-004React1
FE-005Responsive Web Design1
FE-006MJML1
FE-007Liquid (Shopify/ESP)1
FE-008Schema Markup1
FE-009Sitemap Markup1
02 // Backend & Data Infrastructure
Part #DescriptionQty
BE-001APIs & Webhooks1
BE-002SQL1
BE-003Google Tag Manager1
BE-004Segment1
BE-005mParticle1
BE-006Amperity1
BE-007Multi-Touch Attribution1
BE-008Data Layer Management1
03 // CMS & Web Platforms
Part #DescriptionQty
CM-001WordPress1
CM-002Webflow1
CM-003Shopify1
CM-004Magento1
CM-005Contentful1
04 // CRM & Marketing Automation
Part #DescriptionQty
CR-001Salesforce (Sales + Marketing Cloud)1
CR-002HubSpot1
CR-003Zoho CRM1
CR-004Marketo1
CR-005Pardot1
CR-006ActiveCampaign1
CR-007Make (Integromat)1
CR-008Zapier1
CR-009n8n1
05 // Advertising Platforms
Part #DescriptionQty
AD-001Google Ads1
AD-002Meta Ads Manager1
AD-003TikTok Ads1
AD-004LinkedIn Campaign Manager1
AD-005The Trade Desk1
AD-006StackAdapt1
06 // Analytics & Attribution
Part #DescriptionQty
AN-001Google Analytics (GA4)1
AN-002Looker1
AN-003Tableau1
AN-004Power BI1
AN-005Mixpanel1
AN-006Amplitude1
AN-007Heap1
AN-008Northbeam1
AN-009Triple Whale1
07 // Email, SMS & Lifecycle
Part #DescriptionQty
EM-001Klaviyo1
EM-002Braze1
EM-003Iterable1
EM-004Mailchimp1
EM-005Zoho Campaigns1
EM-006Brevo1
EM-007Constant Contact1
EM-008Postscript (SMS)1
EM-009Attentive (SMS)1
08 // SEO & Content Optimization
Part #DescriptionQty
SE-001SEMrush1
SE-002Ahrefs1
SE-003Screaming Frog1
SE-004Clearscope1
SE-005Brightlocal1
SE-006Whitespark1
09 // A/B Testing & CRO
Part #DescriptionQty
AB-001Optimizely1
AB-002VWO1
AB-003Convert.com1
AB-004Dynamic Yield1
AB-005Mutiny1
AB-006Adobe Target1
10 // Social, Influencer & Partnerships
Part #DescriptionQty
SO-001Sprout Social1
SO-002Later1
SO-003Buffer1
SO-004Hootsuite1
SO-005GRIN1
SO-006AspireIQ1
SO-007CreatorIQ1
SO-008Impact1
SO-009Refersion1
SO-010PartnerStack1
11 // Design & Creative
Part #DescriptionQty
DC-001Figma1
DC-002Canva1
DC-003Adobe Photoshop1
DC-004Adobe Illustrator1
DC-005Premiere Pro1
DC-006After Effects1
DC-007Miro1
12 // Communication & Project Management
Part #DescriptionQty
PM-001Slack1
PM-002Asana1
PM-003Monday1
PM-004Trello1
PM-005Notion1
PM-006Airtable1
PM-007G Suite1
PM-008Microsoft 3651
PM-009Zoom1
PM-010Loom1
13 // AI, LLM & Next-Gen Tools
Part #DescriptionQty
AI-001ChatGPT1
AI-002Claude1
AI-003Gemini (Google)1
AI-004Jasper1
AI-005Midjourney1
AI-006DALL-E1
AI-007Descript1
AI-008Copy.ai1
AI-009Writesonic1
AI-010Lumen51
AI-011Perplexity1
14 // ABM, Intent & Data Enrichment
Part #DescriptionQty
AB-0016sense1
AB-002Demandbase1
AB-003Clearbit1
AB-004ZoomInfo1
SEC 08

Selected Wins

Revision Notes // Verified Outcomes
01

Multi-Company Revenue Scale

Scaled multiple companies from $5M to $10M+ through architected growth systems, not one-off campaigns.

02

$5M+ Ad Budget Mastery

Managed seven-figure annual ad spend with consistent ROAS optimization across Meta, Google, and emerging channels.

03

40+ Person Team Leadership

Built and led cross-functional teams spanning growth, creative, analytics, and automation from the ground up.

04

2 Successful Company Exits

Key contributor to both buy-side and sell-side M&A transactions, aligning marketing with enterprise value drivers.

05

AI Marketing Infrastructure

Pioneered AI-driven marketing systems that reduced CAC by 30%+ while increasing conversion rates and pipeline velocity.

06

Scalable Marketing Architecture

Designed marketing operating systems that compound growth - CRM, automation, attribution, and funnel architecture.

Contact // Title Block // MLG-CMO-2026-001 REV. 04

Ready to Build Something

Scan to view portfolio, or reach out directly.

Email Me LinkedIn Portfolio Book a Call