Industry
Fractional CMO for Life Sciences
A fractional CMO for life sciences leads marketing for biotech, pharma services, diagnostics, and research tools, where the audience is scientific and the sales cycle is long. Part-time senior leadership runs $5,000 to $15,000 per month.
The life sciences marketing challenge
Life sciences buyers are scientists and procurement teams who reward substance over hype. Marketing wins on technical credibility, peer proof, and precise segmentation, application-specific content and scientific storytelling, not broad awareness plays.
The metrics that matter: Qualified scientific leads, application-specific conversion, technical content engagement, and pipeline influenced.
Who buys, and how they decide
See if Mark can actually help your growth.
Check if you're a fit →Free, no obligation. If it's a fit, you'll pick a time to talk with Mark directly.The buyer is a scientist or lab director backed by procurement, and they reward substance: application fit, data, and peer validation. Hype is a liability. The winning motion is precise segmentation and technically credible content that speaks to a specific application, not broad awareness.
What a fractional CMO does first in life sciences
First 90 days: segment by application and buyer, build technically credible content and peer proof for the highest-value segments, and align the demand engine to a long, evidence-driven cycle so marketing influences pipeline it can actually measure.
Signs a life sciences company needs a fractional CMO
- Marketing is too generic for a scientific audience
- High-value applications are under-served by your content
- Long cycles make marketing impact hard to prove
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