Industry
Fractional CMO for AgTech
A fractional CMO for agtech leads marketing for agriculture technology, precision ag, inputs, equipment, and farm software, to a practical, ROI-driven buyer. Part-time senior leadership runs $5,000 to $15,000 per month.
The agtech marketing challenge
AgTech buyers are pragmatic operators who buy on proven ROI and trust, often through dealers and agronomists, on a seasonal cycle. Marketing must prove field results, work through channel partners, and time demand to the season.
The metrics that matter: Dealer and grower leads, trial-to-adoption rate, seasonal pipeline, and channel-partner activation.
Who buys, and how they decide
See if Mark can actually help your growth.
Check if you're a fit →Free, no obligation. If it's a fit, you'll pick a time to talk with Mark directly.The buyer is a pragmatic operator, a grower or dealer, who buys on proven ROI, trusts agronomists and channel partners, and moves on a seasonal calendar. Marketing has to prove field results, work through the channel, and time demand to the season, not run always-on generic campaigns.
What a fractional CMO does first in agtech
First 90 days: build proof of field ROI, activate dealer and agronomist channels, and align the demand calendar to the season so campaigns land when growers are actually deciding.
Signs a agtech company needs a fractional CMO
- Great technology but weak proof of field ROI
- Channel partners are not actively selling you
- Campaigns ignore the seasonal buying cycle
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