Industry
Fractional CMO for Aerospace & Defense
A fractional CMO for aerospace and defense leads marketing through long procurement cycles, primes, government buyers, and compliance constraints (ITAR, security). Part-time senior leadership runs $5,000 to $15,000 per month.
The aerospace and defense marketing challenge
Aerospace and defense marketing operates under security and export constraints, sells to primes and government on multi-year cycles, and depends on credibility and relationships. The work is authority building, targeted account-based marketing, and compliant content, not broad campaigns.
The metrics that matter: Program pipeline, prime and agency relationships, capability-statement engagement, and qualified opportunities.
Who buys, and how they decide
See if Mark can actually help your growth.
Check if you're a fit →Free, no obligation. If it's a fit, you'll pick a time to talk with Mark directly.Buyers are primes, government agencies, and tier suppliers who purchase on multi-year cycles under security and export constraints. Relationships and credibility decide outcomes. Marketing builds authority and account relationships and produces compliant content, broad campaigns are irrelevant here.
What a fractional CMO does first in aerospace and defense
First 90 days: build authority and capability-statement assets, map and warm target primes and agencies with account-based marketing, and put a compliant content process in place that respects ITAR and security from the start.
Signs a aerospace and defense company needs a fractional CMO
- Growth depends on a few relationships and referrals
- Capability and past-performance story is underbuilt
- Compliance makes marketing feel impossible to do
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