Revenue-focused Chief Marketing Officer with a track record of scaling companies from $5M to $10M+ through system-driven marketing architecture. Managed $5M+ in annual advertising budgets across Meta, Google, and emerging channels while building and leading cross-functional teams of 40+ across growth, creative, analytics, and automation. Directly involved in 2 successful company exits (buy-side and sell-side), aligning marketing performance with enterprise valuation drivers. Known for architecting AI-powered marketing systems and scalable infrastructure that reduce CAC, accelerate pipeline, and compound revenue - not just campaigns, but the operating systems behind them.
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MarkCMO - Executive Marketing Consultancy
Fractional CMO practice serving PE-backed firms, high-growth startups, and enterprise organizations.
- Scaled multiple client companies from $5M to $10M+ in annual revenue by architecting full-funnel GTM strategies across paid, organic, and partnership channels
- Managed $5M+ in combined annual ad spend across Meta, Google, TikTok, and LinkedIn with consistent ROAS optimization and attribution modeling
- Built and led cross-functional teams of 40+ spanning growth marketing, creative production, analytics, and marketing automation
- Designed and deployed AI-driven marketing systems using Claude, ChatGPT, and custom automation pipelines that reduced CAC by 30%+ while increasing conversion rates
- Served as strategic marketing advisor during 2 successful company exits, aligning marketing KPIs with valuation multiples for both buy-side and sell-side transactions
- Engineered scalable marketing infrastructure including CRM architecture, lead scoring models, and automated nurture systems that compound pipeline velocity quarter over quarter
Multi-Vertical Operating Company
High-growth portfolio company spanning e-commerce, SaaS, and services verticals.
- Drove 120% revenue growth over 3 years by redesigning the company's demand generation engine and implementing performance marketing at scale
- Established the company's first RevOps function, unifying marketing, sales, and customer success data into a single attribution framework
- Led brand repositioning initiative that increased qualified lead volume by 45% and improved sales cycle velocity by 22%
- Recruited, trained, and scaled the marketing organization from 8 to 28 team members across 4 functional areas
- Managed martech stack consolidation that reduced operational costs by $380K annually while improving campaign throughput
Growth-Stage Technology Company
Series B technology company focused on B2B SaaS solutions.
- Built the digital marketing function from the ground up, establishing paid media, SEO, content, and email as scalable acquisition channels
- Launched and optimized multi-channel paid campaigns that generated 60%+ of the company's qualified pipeline
- Implemented marketing automation platform (HubSpot) and designed lead scoring models that increased MQL-to-SQL conversion by 38%
- Developed data-driven content strategy that grew organic traffic by 4x within 18 months
Independent Consulting Practice
Strategic marketing consultancy serving SMBs and mid-market companies.
- Provided end-to-end marketing strategy and execution for 20+ clients across technology, professional services, and consumer verticals
- Developed go-to-market playbooks that reduced client time-to-revenue by an average of 40%
- Built repeatable frameworks for customer acquisition, retention, and brand positioning adopted across multiple engagements
CASE FILE #MLG-CS-001
Revenue Scale
$5M to $10M+ Revenue Architecture
Designed and executed full-funnel GTM strategy combining paid media, organic growth, and strategic partnerships.
2x+Revenue Growth
CASE FILE #MLG-CS-002
Performance
$5M+ Ad Budget Optimization Engine
Managed multi-million dollar ad spend across Meta, Google, TikTok, and LinkedIn with AI-driven bidding strategies.
-32%CAC Reduction
CASE FILE #MLG-CS-003
M&A
Exit-Ready Marketing Organization
Aligned marketing performance metrics with enterprise valuation drivers for PE-backed exit.
2Successful Exits
Frontend Development & Web
HTML5
CSS3
JavaScript
React
Responsive Web Design
MJML
Liquid (Shopify/ESP)
Schema Markup
Sitemap Markup
Backend & Data Infrastructure
APIs & Webhooks
SQL
Google Tag Manager
Segment
mParticle
Amperity
Multi-Touch Attribution
Data Layer Management
CMS & Web Platforms
WordPress
Webflow
Shopify
Magento
Contentful
CRM & Marketing Automation
Salesforce (Sales + Marketing Cloud)
HubSpot
Zoho CRM
Marketo
Pardot
ActiveCampaign
Make (Integromat)
Zapier
n8n
Advertising Platforms
Google Ads
Meta Ads Manager
TikTok Ads
LinkedIn Campaign Manager
The Trade Desk
StackAdapt
Analytics & Attribution
Google Analytics (GA4)
Looker
Tableau
Power BI
Mixpanel
Amplitude
Heap
Northbeam
Triple Whale
Email, SMS & Lifecycle
Klaviyo
Braze
Iterable
Mailchimp
Zoho Campaigns
Brevo
Constant Contact
Postscript (SMS)
Attentive (SMS)
SEO & Content Optimization
SEMrush
Ahrefs
Screaming Frog
Clearscope
Brightlocal
Whitespark
A/B Testing & CRO
Optimizely
VWO
Convert.com
Dynamic Yield
Mutiny
Adobe Target
Social, Influencer & Partnerships
Sprout Social
Later
Buffer
Hootsuite
GRIN
AspireIQ
CreatorIQ
Impact
Refersion
PartnerStack
Design & Creative
Figma
Canva
Adobe Photoshop
Adobe Illustrator
Premiere Pro
After Effects
Miro
Communication & Project Management
Slack
Asana
Monday
Trello
Notion
Airtable
G Suite
Microsoft 365
Zoom
Loom
AI, LLM & Next-Gen Tools
ChatGPT
Claude
Gemini (Google)
Jasper
Midjourney
DALL-E
Descript
Copy.ai
Writesonic
Lumen5
Perplexity
ABM, Intent & Data Enrichment
6sense
Demandbase
Clearbit
ZoomInfo