Tag: cmo_mindset
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Friday Check-In: Still Marketing? Or Just Rebranding Your Panic?
Another week in the books.Another campaign launched at 4:59 p.m.Another Google Ads invoice that looks like a luxury vacation to Bali. So, before we mentally ctrl+alt+delete into the weekend, let’s run a quick marketer wellness check: ✅ Have you… Congratulations.You’re doing great.You’ve earned that 4:00pm margarita in a coffee mug. Pro tip for the weekend:…
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The Funnel Is Fine (And Other Lies We Tell Ourselves on Fridays)
Friday. That sacred space between “we still have time to fix this” and “just roll it into next sprint.” The ads are kind of converting.The attribution is probably working.The intern may or may not have edited the live campaign naming convention to “YOLO_v1_FINAL_FINAL.”But hey—the funnel’s fine.(We whisper to ourselves as the Slack pings one last…
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Deck Shame and Dashboard Denial: CMOs, Let’s Talk About Your Reporting Addiction
There are two universal truths in the CMO universe: Welcome to the dark side of marketing performance obsession—where we worship at the altar of “real-time data” and end up too distracted to do, you know, actual strategy. If Your Deck Has 83 Slides, You Don’t Have a Strategy—You Have a Panic Attack Your board doesn’t…
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Trend FOMO Is Killing Your Strategy: A CMO’s Guide to Staying Focused in a Shiny Object World
In the golden age of marketing tools, tactics, and trends, there’s always something new competing for a CMO’s attention. One week it’s Threads. The next it’s AI-generated snackable content. Blink twice and your team is pitching a branded Roblox activation. Meanwhile, your core strategy is somewhere under a pile of Slack threads labeled “URGENT.” Enter…
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The Annual Budget Gauntlet: How CMOs Survive Finance Season Without Losing Their Minds
There comes a time each year, somewhere between pumpkin spice and Q4 chaos, when CMOs across the globe brace for it: budget season. The spreadsheets come alive. The CFOs sharpen their red pens. And you, brave CMO, are asked to forecast the ROI of a campaign that hasn’t even been dreamed up yet. Welcome to…
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CMO Burnout is Real: How to Lead Without Lighting Yourself on Fire
Being a Chief Marketing Officer in 2025 is a little like juggling flaming swords while riding a unicycle in a hurricane. You’re expected to be the visionary, the fixer, the data whisperer, the therapist (for both creatives and salespeople), and somehow also the magician who turns $1 into $10 million in quarterly pipeline. It’s no…
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The CMO’s Compass: Charting a Strategy That Drives Results in 2025
In a world where consumer expectations shift overnight and algorithms rewrite themselves weekly, the role of a Chief Marketing Officer (CMO) has never been more demanding—or more essential. Gone are the days when marketing was confined to branding and awareness. Today’s CMO is a growth architect, data strategist, and cross-functional leader all at once. At…
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Brand Doesn’t Matter If You Can’t Convert
Intro:Let’s just say it—your brand isn’t the problem.It’s beautiful. Thoughtful. On-trend. You paid handsomely for it.But here’s the thing: If no one buys, no one cares. Brand should accelerate conversion. Not replace it.And most companies treat branding like a security blanket—a soft, strategic, unquantifiable shield to avoid hard conversations. In this post, I’ll show you…
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What Not to Do When Marketing in a Regulated Industry
Mark Louis Gabrielli Jr., Mark Louis Gabrielli, Mark Gabrielli Regulated Industries Don’t Forgive Mistakes—Neither Should Your Marketing Estimated Read Time: Long enough to help you be compliant There’s marketing.And then there’s marketing in healthcare, aerospace, defense, finance, energy, or government. It’s a different game.The rules are stricter. The stakes are higher. The room for error?…
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Stop Writing Content That Doesn’t Convert
If Your Content Isn’t Moving the Business Forward—It’s Just Expensive Noise Let’s cut to it. You don’t need more content.You need content that converts—content that moves leads through the funnel, builds buyer confidence, and creates predictable revenue signals. But most brands?They’re publishing blog posts like it’s 2014. Long-winded. SEO-choked. No clear audience, no clear offer,…
