Tag: CMO vs Consultant
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Deck Shame and Dashboard Denial: CMOs, Let’s Talk About Your Reporting Addiction
There are two universal truths in the CMO universe: Welcome to the dark side of marketing performance obsession—where we worship at the altar of “real-time data” and end up too distracted to do, you know, actual strategy. If Your Deck Has 83 Slides, You Don’t Have a Strategy—You Have a Panic Attack Your board doesn’t…
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Trend FOMO Is Killing Your Strategy: A CMO’s Guide to Staying Focused in a Shiny Object World
In the golden age of marketing tools, tactics, and trends, there’s always something new competing for a CMO’s attention. One week it’s Threads. The next it’s AI-generated snackable content. Blink twice and your team is pitching a branded Roblox activation. Meanwhile, your core strategy is somewhere under a pile of Slack threads labeled “URGENT.” Enter…
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What Not to Do When Marketing in a Regulated Industry
Regulated Industries Don’t Forgive Mistakes—Neither Should Your Marketing Estimated Read Time: Long enough to help you be compliant There’s marketing.And then there’s marketing in healthcare, aerospace, defense, finance, energy, or government. It’s a different game.The rules are stricter. The stakes are higher. The room for error? Almost nonexistent. Most marketers don’t know how to navigate…
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Why Most Fractional CMOs Fail: How to Avoid It
Most fractional CMOs underdeliver because they avoid complexity, accountability, and execution. Here’s how to choose a CMO who actually drives growth… Not all CMOs are built to scale. Here’s how to spot the ones who are. Let’s be honest:“Fractional CMO” is becoming a buzzword.But most fail—not because the business is broken, but because they show…