Another week in the books.
Another campaign launched at 4:59 p.m.
Another Google Ads invoice that looks like a luxury vacation to Bali.
So, before we mentally ctrl+alt+delete into the weekend, let’s run a quick marketer wellness check:
✅ Have you…
- Said “just a test” to excuse a wildly underperforming campaign?
- Launched version final_v12_REALFINAL_edit_mark_cmo_vFINAL.pdf?
- Threatened to fight GA4 in the parking lot?
- Said “It’s working” while making intense eye contact with a dashboard that absolutely disagrees?
Congratulations.
You’re doing great.
You’ve earned that 4:00pm margarita in a coffee mug.
Pro tip for the weekend:
- Do not “just check Slack real quick.”
- Do not open the CRM.
- Do not run a “fun little attribution deep dive” on a Saturday.
- Do take a nap so deep your Monday self thinks you ran away.
Because Monday?
We optimize.
We scale.
We A/B test our very sanity.
But today?
We rest.
We scroll memes.
We ignore the fact that someone wants to “hop on a quick call” at 4:45 p.m.
Another week, another campaign, another 10,000 visitors who looked at your landing page, felt nothing, and ghosted harder than your last Hinge date.
Let’s talk about it.
Because maybe…
Just maybe…
You don’t have a traffic problem.
You have a forgettable brand problem.
🧠 Ask yourself this over the weekend:
✅ Is your brand telling one big idea, or 17 small, confusing ones?
- Most websites read like committee-approved soup.
- Your homepage shouldn’t feel like LinkedIn, a pricing calculator, and a manifesto had a messy breakup.
- Simplify. One idea. One emotion. One reason to remember you.
✅ Are you using language your customer would actually say out loud?
- “Revolutionary. Seamless. End-to-end.”
Cool. So is every other company on the internet. - Talk like a real human. One who drinks coffee and occasionally screams at attribution models.
- If your copy wouldn’t survive in a bar conversation, rewrite it.
✅ What happens after they bounce?
- Do you have smart retargeting flows?
- Is your email nurture interesting, not just “Hi {{first_name}}, here’s our case study again”?
- Are you using sequential messaging to build memory over time?
Most brands stop talking right when the buyer starts paying attention.
🔁 Your Weekend Funnel Challenge:
- Look at your homepage.
Would you remember it if you only had 15 seconds? - Audit your last 3 nurture emails.
Did they teach something, tell a story, or just scream “BUY NOW” like a digital timeshare salesman? - Pull your last ad campaign.
Did the message in ad #1 make ad #3 better? Or did they feel like totally different brands?
🧨 Here’s the hard truth:
You can’t out-spend, out-automate, or out-hack your way around brand recall.
If they forget you, they won’t click you.
If they don’t trust you, they won’t buy from you.
And if you sound like everyone else, they’ll go with whoever’s cheaper.
So this weekend, in between brunch and ignoring Slack: 🔥 Think about how to be remembered.
🔥 Think about how to make your buyer feel something.
🔥 Think less about “driving traffic” and more about “building resonance.”
Because great brands aren’t louder—they’re stickier.
#MarkCMO #MarketingLife #FridayFeels #FinalFinalV12
Tag your favorite marketer who needs this post more than they need another campaign brief.