• Table of Contents

  • Marketing Isn’t Magic—It’s Math (With Better Fonts)
  • The Myth of the Marketing Unicorn
  • The 3M Framework: Message, Math, Momentum
  • 1. Message: Say Something That Matters
  • 2. Math: Know Your Numbers or Die Trying
  • 3. Momentum: Build Systems, Not One-Hit Wonders
  • Case Study: The SaaS Startup That Stopped Guessing
  • Stop Worshipping the Algorithm. Start Serving the Audience.
  • 5 Quick Wins You Can Steal Today
  • The Bottom Line

Marketing Isn’t Magic—It’s Math (With Better Fonts)

Let’s get one thing straight: marketing isn’t a mystical art practiced by robe-wearing creatives who chant “engagement” under a full moon. It’s not a vibe. It’s not a feeling. It’s not even a TikTok dance (though, respect to the brave CMOs who’ve tried).

Marketing is math. It’s strategy. It’s systems. It’s spreadsheets with soul. And if your campaigns are running on “gut feel” and “brand energy,” I’ve got bad news: your CFO is sharpening their budget axe.

The Myth of the Marketing Unicorn

Somewhere along the way, we started believing that great marketing is about being “viral,” “authentic,” or worse—“disruptive.” (If I had a dollar for every time someone pitched me a disruptive toothbrush, I’d own a yacht named Brand Equity.)

But here’s the truth bomb:

“Marketing isn’t about being magical. It’s about being measurable.”

That’s right. The best marketers aren’t unicorns—they’re unicorn tamers. They take wild ideas and run them through the gauntlet of data, customer insight, and ROI. They don’t just make noise—they make money.

The 3M Framework: Message, Math, Momentum

Let me introduce you to a little framework I like to call the 3M Framework. No, it’s not sticky notes and Scotch tape. It’s how real marketers build campaigns that don’t just look good—they perform.

1. Message: Say Something That Matters

If your brand message could be swapped with your competitor’s and no one would notice, congratulations—you’ve created a beige sandwich on white bread with a side of “meh.”

Great messaging is:

• Clear: If your mom doesn’t get it, your market won’t either.
• Compelling: It should make your audience say, “Wait, what was that?” and lean in.
• Consistent: Across channels, across teams, across time zones.

Example? Look at Liquid Death. They sell canned water. That’s it. But their message? “Murder your thirst.” It’s bold, weird, and unforgettable. And it works.

2. Math: Know Your Numbers or Die Trying

Marketing without metrics is like driving blindfolded while yelling “trust the process.”

You need to know:

• Customer Acquisition Cost (CAC): How much are you paying to get a customer?
• Lifetime Value (LTV): How much are they worth over time?
• Conversion Rates: Where are people dropping off and why?

And no, “we got a lot of likes” is not a KPI. That’s a participation trophy. Real marketers track revenue, not retweets.

3. Momentum: Build Systems, Not One-Hit Wonders

One great campaign is cute. A repeatable growth engine? That’s sexy.

To build momentum, you need:

• Automation: Stop manually sending emails like it’s 2009.
• Content Flywheels: Repurpose, redistribute, and repackage like a content ninja.
• Feedback Loops: Learn fast, iterate faster.

Think of your marketing like a machine. If it breaks when you go on vacation, it wasn’t a machine—it was a magic trick. And you’re not Houdini, you’re a CMO.

Case Study: The SaaS Startup That Stopped Guessing

Let me tell you about a SaaS company I worked with. They had a killer product, a decent brand, and a marketing team that was basically throwing spaghetti at the wall and praying for virality.

We implemented the 3M Framework. We clarified their message (“We help remote teams stop drowning in Slack messages”), built a dashboard to track CAC and LTV, and created a content engine that turned one webinar into 12 pieces of content across 5 channels.

Result? 3x pipeline growth in 6 months. And the CMO finally got to stop explaining to the board why “brand awareness” was a valid spend.

Stop Worshipping the Algorithm. Start Serving the Audience.

Too many marketers are chasing the algorithm like it’s the Holy Grail. Newsflash: the algorithm doesn’t care about your brand. It cares about engagement. And your audience doesn’t care about your engagement—they care about their problems.

So stop trying to game the system. Start solving real problems with real value. That’s how you win. Not with hacks. With help.

5 Quick Wins You Can Steal Today

• Audit your homepage: If it takes more than 5 seconds to understand what you do, rewrite it.
• Kill vanity metrics: Replace “likes” with “leads” in your dashboard.
• Interview 5 customers: Ask them why they bought. Then use their words in your copy.
• Build a content repurposing system: One blog post = video + email + LinkedIn post + infographic.
• Set up a weekly metrics review: If you’re not looking at numbers, you’re not leading marketing—you’re hosting a talent show.

The Bottom Line

Marketing isn’t about being the loudest voice in the room. It’s about being the clearest, the smartest,