mlg@career ~ % cat experience.log ======================================================================== Chief Marketing Officer & Growth Advisor MarkCMO - Executive Marketing Consultancy [2020 - Present] # Fractional CMO practice serving PE-backed firms, high-growth startups, and enterprise organizations. > Scaled multiple client companies from $5M to $10M+ in annual revenue by architecting full-funnel GTM strategies across paid, organic, and partnership channels > Managed $5M+ in combined annual ad spend across Meta, Google, TikTok, and LinkedIn with consistent ROAS optimization and attribution modeling > Built and led cross-functional teams of 40+ spanning growth marketing, creative production, analytics, and marketing automation > Designed and deployed AI-driven marketing systems using Claude, ChatGPT, and custom automation pipelines that reduced CAC by 30%+ while increasing conversion rates > Served as strategic marketing advisor during 2 successful company exits, aligning marketing KPIs with valuation multiples for both buy-side and sell-side transactions > Engineered scalable marketing infrastructure including CRM architecture, lead scoring models, and automated nurture systems that compound pipeline velocity quarter over quarter ------------------------------------------------------------------------ VP of Marketing & Growth Multi-Vertical Operating Company [2017 - 2020] # High-growth portfolio company spanning e-commerce, SaaS, and services verticals. > Drove 120% revenue growth over 3 years by redesigning the company's demand generation engine and implementing performance marketing at scale > Established the company's first RevOps function, unifying marketing, sales, and customer success data into a single attribution framework > Led brand repositioning initiative that increased qualified lead volume by 45% and improved sales cycle velocity by 22% > Recruited, trained, and scaled the marketing organization from 8 to 28 team members across 4 functional areas > Managed martech stack consolidation that reduced operational costs by $380K annually while improving campaign throughput ------------------------------------------------------------------------ Director of Digital Marketing Growth-Stage Technology Company [2014 - 2017] # Series B technology company focused on B2B SaaS solutions. > Built the digital marketing function from the ground up, establishing paid media, SEO, content, and email as scalable acquisition channels > Launched and optimized multi-channel paid campaigns that generated 60%+ of the company's qualified pipeline > Implemented marketing automation platform (HubSpot) and designed lead scoring models that increased MQL-to-SQL conversion by 38% > Developed data-driven content strategy that grew organic traffic by 4x within 18 months ------------------------------------------------------------------------ Marketing Strategist & Consultant Independent Consulting Practice [2011 - 2014] # Strategic marketing consultancy serving SMBs and mid-market companies. > Provided end-to-end marketing strategy and execution for 20+ clients across technology, professional services, and consumer verticals > Developed go-to-market playbooks that reduced client time-to-revenue by an average of 40% > Built repeatable frameworks for customer acquisition, retention, and brand positioning adopted across multiple engagements ======================================================================== mlg@career ~ % _